FUNDAMENTALS
PROPERTY MANAGEMENT
Ten Best Practices for Relationship Management WHY PUTTING PEOPLE FIRST IS BEST FOR YOUR PROPERTIES
by Bob Preston
think we would all agree that Property Management is a
possible experience a customer has in their journey with your company. It involves maximizing the possi- bilities with these stakeholders to develop trust, inspire and influence, build bonds, create understanding, gain agreement, and resolve conflict. Here are ten strategies that I con - sider to be best practices for Rela- tionship Management in a Property Management company: NO. 1 Online Presence Your online presence will be the introduction for most of your busi- ness relationships. In fact, according to Adaptive Marketing, 97 percent
of consumers use the internet to find their desired service. They may have found your website from Google search, spotted a social media post, or landed on your Zillow listing. Either way, they are already deter - mining if your company is worthy of their business. Having clear messaging, great images, and well written descriptions is what makes them want to engage with you. Make it easy to interact by having live chat, free downloads, a request quote form, and even a link to set an appointment. Your online presence is your chance at a good first impres - sion, so make it count!
I
“relationship business.” Think about all the people your team interfaces with daily in making your business successful: property owners, ten- ants, vendors, prospective tenants, HOAs, and more. Managing relation - ships is integral in every aspect of property management businesses. For the purposes of this article, I will refer to these different stakeholder groups as “customers.” Relationship management is not just about closing a sale or providing good customer support, but rather laying the groundwork for the best
28 | think realty magazine :: october 2021
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