FROM THE EDI TOR- IN-CHI EF
Why Diversify?
J
ust because you CAN doesn’t
went from construction to real estate investor on page 14. Also in this issue,
mean you SHOULD. I’ve said this sentence
multiple times while doling out parenting advice over the years. And while working on this issue of Think Realty Magazine, I realized it applies here as well. Why? Because this month’s theme is Diversification. “The process of a business enlarging or varying its range of products or field of operation.” Or, in your case as real estate investors, investing in multiple markets and/or asset classes. As you grow and scale your REI busi - ness, it might seem like diversification is necessary. But the key is knowing when and how. This month’s cover per- son Dave Van Horn, president and CEO of PPR Note Co., knows a thing or two about diversification. Find out how he
Think Realty’s CEO Eddie Wilson offers his mindset on whether to invest in a fund
and Think Realty Resident Expert Gary Pinkerton concludes his article series on the concept of infinite banking. Plus, this issue includes the third edition of Think Realty’s Commercial Review. From multifamily to self-storage, you’ll want to check out this valuable content if you’re in CRE—or wanting to be. Think Realty aims to share a breadth of expert opinion, knowledge, and experi- ence with readers like you, so you can determine best investing strategies, markets, and tools for your business. We don’t just give you the same information every month. We diversify that informa- tion—because we CAN and we SHOULD. •
Keep Going!
KELLI WHITE, EDITOR-IN-CHIEF
thinkrealty . com | 5
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