FUNDAMENTALS
MARKETING
How to DiversifyYour Marketing Strategy
A DIFFERENT APPROACH TO TAPPING INTO UNTAPPED MARKETS
by Shawn Tiberio
WHYDIVERSIFICATION IN MARKETINGMATTERS The modern marketing space is in a continual state of flux. With noth - ing certain except for change itself, it behooves marketing managers everywhere to diversify their market- ing portfolio. This provides a slew of different benefits: Maintaining multiple marketing channels provides a cross-pollinat- ing synergy across all your market- ing efforts. • Diversified marketing allows for a more complete omnichannel experience.
• A diversified strategy spreads your marketing risk out into different baskets. • Marketing diversification helps you to stay ahead of the curve and allows you to adapt to new marketing trends quickly. While there are numerous advan- tages to a manifold marketing strat- egy, though, it can be challenging to truly cultivate a diversified market - ing strategy. WAYS TO DIVERSIFYYOUR MARKETING STRATEGY While there are numerous tips and tricks for modern marketing, the idea here is not to utilize the latest hack or trending marketing chan-
e all remember those days when marketing focused on a
select number of options. A company could buy an ad in a local newspa- per, rent billboard space, or pur- chase a commercial slot on the radio or television, maybe even toss some bandit signs out. Marketing was simple wasn’t it? But now, with the internet, the concept of a marketing “strategy” has exploded. At this point, digital ad spending has officially surpassed television, ushering in a myriad of different marketing options. While real estate Investors must discover the soft spots where they can get the greatest ROI, a diversi- fied marketing strategy could lead to other opportunities and untapped markets.
• Using multiple marketing channels allows for more comprehensive data to be gathered.
54 | think realty magazine :: october 2021
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