Menasha Announces Partnership With Amazon Transparency Program Neenah, Wisconsin based Menasha Packaging Company, North America’s largest independent provider of packag- ing and supply chain service solutions, has announced its strategic partnership with the Amazon Transparency Program. This collaboration, supported by Menasha’s invest- ments and advancements in variable data printing tech- nology, empowers suppliers selling through Amazon to seamlessly integrate Transparency codes into their pack- aging strategies, ensuring product authenticity and en- hancing consumer trust. The Amazon Transparency program combats coun- terfeit products by assigning unique 2D alphanumeric codes to each unit sold. These codes are scanned by Amazon prior to shipment, verifying authenticity and pro- tecting brands from the damaging effects of counterfeit sales and negative reviews. Menasha Packaging offers end-to-end support for brands wanting to deliver packaging solutions to Ama- zon in this space—from primary to secondary packag- ing—through: • Advanced Variable Data Printing (VDP): Menasha’s sophisticated VDP capabilities allow for seamless integration of unique identifiers and tracking codes
across packaging materials. • Comprehensive Packaging Solutions: Support for a wide range of packaging formats including folding car- tons and corrugate, with flexibility for both large and short production runs. • End-to-End Co-Packaging Services: Integrated co-pack- ing services streamline the production process and ensure quality control throughout, while supporting Amazon’s sustainability initiatives with Ship In Product Packaging (SIPP) compliant packaging. “We are pleased to welcome Menasha Packaging to the Transparency Service Provider (TSP) program. Their ad- vanced variable data printing capabilities and comprehen- sive co-packing services, combined with seamless Trans- parency API integration, enable brands to protect their products through a simplified, single workflow solution. Additional benefits to brands and suppliers include: • Brand Protection: Eliminate counterfeit risks and safe- guard reputation. • Increased Sales: Authentic products drive consumer confidence and repeat purchases. • Operational Efficiency: Streamlined packaging integra- tion with Menasha’s agile services. • Customer Engagement: Transparency codes offer a di- rect channel to connect with consumers. • Supply Chain Insights: Real-time tracking of product au- thenticity and inventory. Visit www.menasha.com/transparency to learn more.
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www.boardconvertingnews.com
September 29, 2025
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