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FROM THE DESK OF Terri
GOT THE BUSINESS BLUES? C hange I t U p !
FBI ISSUES ‘HIGH-IMPACT’ CYBERATTACK WARNING
Phishing is a fraudulent email message sent to try and gather personal and/or financial information and usually includes at least one link to a fake website.
How to protect yourself:
Don’t click on any links listed or open any attachments contained in a suspicious email. If in doubt, open a new browser and type the URL into the address bar. Read it again. Most scams will have typos, punctuation mistakes, and impersonal greetings. Don’t enter personal information in a pop-up screen. Legitimate companies don’t ask for personal information via pop-up screens. Pay attention to the URL of a website. Malicious websites may look identical to a legitimate site, but the URL may use a variation in spelling or .net vs .com. Verify by contacting the company directly with contact information NOT provided within the email. Hover over the link to see if you’re actually being sent to the right website. Have NowX’s additional layer of security on your network.
If you’re reading this newsletter, then odds are you understand the powerful pull of good content. Words have the ability to conjure goals, hopes, dreams, and ideas, and they’re an integral part of building your brand. If you don’t communicate with potential clients, how can you expect them to trust you? You can build that trust by crafting quality content on your website and in your advertising. Once you start looking, you’ll probably be surprised by just how many words your company puts into the world each month. We could spend all day going over tips of the trade, but, whether you’re just getting started or giving your brand image an overhaul for the holidays, these are the high points you don’t want to miss. 1. CHOOSE A VOICE When it comes to content, consistency is key. Few things are worse than scatterbrained messaging: If your company’s tone is upbeat and slang-happy one moment and serious and pedantic the next, your customers will develop whiplash, and, worse, they won’t have a good understanding of who you are. Your best strategy for building a bond
Dedicated to your success,
-Terri Don’t get left behind – Scan Now! “Why It’s so Hard to Stop Cybercrime andWhat You Can Do About It”
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