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The Great Run Company
2024 Environmental Report
In previous years, we purchased finisher T-Shirts based on the number of registrants at our events. As a consequence, many became surplus from participants who did not start or finish, or from those did not want a T-shirt in the first place. Accordingly, we introduced an ‘opt out’ option where participants can choose to forgo their finisher T-Shirts and we make a donation to the National Trust Woodlands Appeal . We measure the success of this initiative by comparing the % of participants opting out of a T-Shirt across other events and previous years, as seen in the table.
Event
2023 Opt-Outs
2024 Opt-Outs
16% 17% 16% 12% 13% 12% 11% 8% 14% 15%
15% 17% 13% 11% 18% 13% 11% 6% 14% 14%
Great Birmingham Run
Great Bristol Run
Great Manchester Run
Great North Swim
Ultra London
Great North 10K
Ultra North
Great North Run
Great Scottish Run
Great South Run
Average
14%
13%
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