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The Great Run Company
2025 Environmental Report
Q32: Which current Great Run sustainability initiatives are you aware of? (Select all that apply)
Stakeholder & Survey Insights
Opt-out for finisher t-shirts
62.12%
Water Refill stations
52.72%
Strategic Insight: The “Impact vs. Awareness” Gap
Charity clothing collection
44.31%
The “Tangible” Win: Initiatives requiring a direct participant decision (e.g., opting out of a T-shirt or refilling a bottle) have the highest engagement. The Visibility Challenge: Despite being critical to our footprint, Transport (33%) and Recycling Infrastructure (19%) suffer from low awareness. Conclusion: While prevention messages are cutting through, the “invisible” logistics of travel and waste disposal need stronger signposting. Future communications must elevate these topics to the same level of prominence as our successful plastics and clothing campaign
Water bottle recycling (Drink, Drain, Aim) Additional public transport/shuttle services
36.63%
33.50%
Trainer recycling
21.44%
Recycling Stations
19.26%
Low carbon Green Assistant travel tool (GNR only)
9.07%
None of the above
11.21%
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