Decisions, Decisions Tactics for Making the Best Business Choices
As a business leader, you’re likely well-versed in making decisions, but in the midst of a global health crisis, a political minefield, and environmental disasters, planning for the upcoming year is different territory for even the most seasoned business professionals. So, how do you make the right decisions for your 2021 plans? Start with these three steps.
world has transformed, and attempting to continue with what’s “normal” will only cause you to miss what could be . As you plan for 2021, consider the abnormal. Look at options you would have never considered doing and test their efficacy. If one fails, move on. But there’s a big chance that you may stumble into something that is totally unique and completely worth your time. NO. 3: EMBRACE CHANGE. You’ve set your course. You have your team in place. You’re excited to begin. Now, get ready to change everything. Sounds exhausting, right? But it can happen. Rather than being resistant to what isn’t working, admit defeat and move on. If there’s one benefit of the COVID-19 pandemic, it’s that we were all given a crash course on how to adapt quickly. Take those lessons and apply them to your 2021 plan. Be prepared to admit when your original plan isn’t working because staying on an ineffective course can do more harm than good.
NO. 1: LOOK AT THE DATA. Data has never steered you wrong before, so don’t stop using it now. However, you have to use the right data and contextualize it with today’s lenses. For example, when choosing a new marketing campaign or direction, continue looking at the cost, revenue,
potential errors, and risk factors. Use those to make an informed decision about which step to take. For example, is the campaign empathetic to the needs of your clients, or will it come off as tone-deaf? ( Hint : Try split testing in 2020 before fully deploying a new campaign in 2021!) NO. 2: DON’T GO WITH THE STATUS QUO. “This is how we’ve always done it” will kill your business. Nothing is the same as it was just one year ago. The entire
Don’t avoid it. Planning for 2021 is necessary — even if you need to change course quickly.
Rise25 Podcast Spotlight
What Christmas Trees Look Like Worldwide
Whether it's floating on the canal or pictured in lights on a mountainside, the tradition of the Christmas tree is beloved worldwide, and its reiterations might surprise you! For example, the Galeries Lafayette in Paris (not dissimilar to Macy’s in the U.S.) does a dazzling Christmas tree display in their main store. In 2019, they did an incredible upside-down Christmas tree that hung from the ceiling and had a light show every hour. In Rio de Janeiro, they have the world’s largest floating Christmas tree, which is over 85 meters tall and weighs 542 tons! It was revealed with a huge firework show and floated over the gorgeous Rodrigo de Freitas Lagoon. In Gubbio, Italy, they can see their city’s official “tree” from a hundred miles away — because it’s a massive light fixture along a mountainside. Every year, it’s switched on by a notable figure. In 2014, it was turned on by the Pope, and, last year, it was switched on from space!
"The Marketing On Demand Show" Chad Evan Collins Featuring: Top marketers, entrepreneurs, and brands "The Hook" Brendan Dell Featuring: The world’s brightest marketing leaders "The What Has Changed Podcast" Darren Farwell and Jessica Sevink Featuring: Leading experts in wealth management "Wake Up Minute" Ed O’Keefe Featuring: Today’s most influential business leaders
"Buy Box Experts" Joe Hansen, James
Thomson, and Eric Stopper Featuring: Amazon experts, investors, and solution providers "The Esq Marketing Podcast" Matthew Laurin Featuring: Successful solo and SMB law firms "The Philanthropy212 Podcast" Penny Cowden Featuring: Thought leaders in the realm of not-for- profit organizations Go subscribe on iTunes!
We hope you enjoyed discovering these international traditions as much as we did. Merry Christmas!
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