Take a look at our July newsletter!
JULY 2021 (800) 406-7229 SpotlightBranding.com
5 REASONS FROM DELEGATION EXPERT BRETT TREMBLY WHY HIRE OVERSEAS STAFF?
1. Remote work is the new normal. COVID-19 lockdowns helped lawyers realize that you can have virtual staff, whether those workers are domestic or international. 2. Hiring overseas can save you up to 70% on traditional labor costs. All of the international workers we hire make above- average salaries for where they live, but those salaries are significantly lower than U.S. averages. It’s a win-win. “For each turnover it eliminates, hiring overseas saves you $5,000 in hidden costs.” 3. Overseas workers reduce turnover in entry-level positions. Here in the U.S., it’s almost impossible to find someone who will answer your phone with care and enthusiasm for $10 per hour. And if you find them, they will always be on the hunt for a better-paying position! However, someone from overseas will be happy to make that wage long-term because it allows them to live comfortably and support a family. For each turnover it eliminates, hiring overseas saves you $5,000 in hidden costs. 4. Hiring overseas makes it easier to grow your company at home. When you have affordable labor, you can take more cases and grow your business more quickly. Then, you can use some of those funds to expand your domestic workforce! Basically, the more horsepower you add to your engine, the more people you can fit in the bus.
5. Affordable labor can help reduce pressure on your most valuable employees. If you have employees who are overworked and wearing multiple hats, hiring an affordable overseas team member can release that pressure and eliminate burnout. There are two critical points I want to emphasize: First, when you hire through us, you’re not outsourcing, you’re insourcing. We help you find your next amazing team member, and while that person will work virtually, they will only work for you, 40 hours per week. We don’t do part-time or shared staffing. This creates loyalty, longevity, and consistency of performance. Second, lawyers who work with Get Staffed Up are helping the global economy by giving jobs to people where they live. That creates stability in other countries and helps curb the immigration crisis here in the U.S. You deserve great staff and wonderful assistants. Why not hire virtually? If you’re considering hiring overseas, imagine how great it would be to migrate your entire to-do list to a capable assistant and to unearth those projects you never have time for? When you’re ready for more amazing team members at your firm and more time to do what you love, visit GetStaffedUp.com . We’ll connect you with energetic, highly trained, full-time workers for a monthly flat fee. We
As promised, we have a special guest taking the newsletter reigns this month! Brett Trembly is a lawyer, entrepreneur, and delegation expert who runs two companies: Trembly Law Firm and Get Staffed Up. The latter specializes in offshore virtual staffing for law firms, a topic Marc tackled in the newsletter last month. We’ve asked Brett to step in to tell you about why you should consider hiring overseas employees for your law firm and how Get Staffed Up can help make it happen. We hope you enjoy his insight! I started Get Staffed Up in 2018 after a really good friend, who is also an attorney, disappeared for two months. When I heard from him again, he had five overseas employees on his payroll and was raving about their performance. I asked if he could set me up, too, and he helped me find a great virtual marketing assistant. We quickly became the go-to guys for lawyers looking for overseas help and turned our side project into a business. Every business owner’s No. 1 headache is staffing, and that will never change unless you run a law firm of robots! At Get Staffed Up, we’re currently helping hundreds of lawyers hire legal assistants, virtual receptionists, virtual intake coordinators, and marketing assistants. We focus on hiring from South America and South Africa so the firms we work with get staff with excellent English who can handle client-facing positions. Everyone we bring on is hardworking, energetic, and thrilled to be making a salary above the average of where they live. In my opinion, there are five big reasons why lawyers are hiring staff overseas right now:
even take on all of the payroll and overhead responsibilities, making hiring as easy as possible for you. As a lawyer myself, I truly believe this is the future of law!
–Brett Trembly
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SPOTLIGHT BRANDING ADDS PODCAST PRODUCTION NEW SERVICE FROM SPOTLIGHT BRANDING
For the first time in over seven years, Spotlight Branding is adding a new core service to its offerings — Podcast Production! Podcasting has exploded over the last couple years as a content medium, and it provides an extra credibility boost akin to publishing a book or having your own radio show. Now, Spotlight Branding is proud to be one of the first marketing companies to provide a podcast production service exclusively for lawyers like you! Beyond just the massive authority boost that having a podcast provides, podcasting also:
So, what does our Podcast Production service look like for you? When you enroll, you’ll get:
platforms, including Apple Podcasts, Spotify, Pandora, Google Podcasts, and more! (Hosting platform subscription fee not included)
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Delivers a new, convenient, and easy-to- use content medium for your audience to consume Creates a more personal connection to your audience Builds a community of listeners that grows with each episode you publish
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Show logo creation
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Intro/outro music bed creation
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Up to four episodes per month
Audio editing
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Hosting platform account creation and publication to over 20 different
Interested in learning more? Contact us today!
3 Business Tricks That Will Improve Your Personal Life
When you’re constantly in the “zone” at work, you’re not always thinking about what’s best for your personal life. While many business owners prioritize balance, what will truly benefit both your home and work life? Check out these three tricks. 1: STARTYOUR DAYWITH A PLAN. We knowwhat you’re thinking: Writing out my plan is more work than just doing it. The key is to plan whenever you can. If you jot down things you want to accomplish the following day as they come up, all you’ll need to do is spend a few minutes organizing your list the next morning.
Whether your reminder is an alarm at the same time every day or even another habit (“I’ll exercise before I take my morning shower”), make sure it’s part of any new process you implement.
3: REMEMBER, WORK IS FLEXIBLE — YOUR PERSONAL LIFE ISN’T.
Pro Tip: Remember to include time to unwind and relax!
Bryan G. Dyson, CEO of The Coca-Cola Company, once told his staff, “Imagine life as a game in which you are juggling some five balls in the air. You name them — work, family, health, friends, and spirit — and you are keeping all of these in the air.” In his metaphor, work is a rubber ball. “If you drop it, it will bounce back. But the other four balls are made of glass. If you drop one of these, they will be irrevocably scuffed, marked, nicked, damaged, or even shattered. They will never be the same.”
2: DEVELOP NEWAND IMPROVED PROCESSES. While certain activities can’t be replaced with shortcuts (like spending time with family), consider ways to make your current processes more efficient and beneficial. For example, you can’t lose weight if you don’t change your diet and exercise. Adjusting your habits might seem difficult, but there’s actually a straightforward method. According to “Atomic Habits” by James Clear, every new habit has a simple formula behind it: motivation, ability, and prompt.
We hope these tips help you protect the “glass balls” in your life!
More Referrals. Better Clients . Higher ROI.
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Get More Out of Your Staff’s Performance Reviews By Having ‘Performance Conversations ’ Instead
If you conduct regular performance reviews for your team, then you know just how frustrating they can be. Sometimes you can spend an hour assessing a problem, only for you AND your employee to leave the room more confused than when you entered! This is because the typical “performance review” process is flawed. It’s time to toss it out the window. Here at Spotlight Branding, we’ve swapped out quarterly performance reviews for “quarterly conversations.” This simple mindset switch makes the review process a two-way street. In a conversation , both the manager and employee assess the employee’s role and performance before the meeting. Then, they sit down together, share their thoughts, and identify gaps between their impressions. The goal is to come to a consensus and close those gaps. Here are three questions our team dives into in every quarterly conversation.
contributing to the company culture in a positive way? Why or why not? What do they think? If they think they are crushing the core value game and you feel differently, talk about that and come to an understanding. 2. Regularly meet their goals, metrics, and other key performance indicators? There’s not much room for argument here — either your team member met their goals or they didn’t. But if they didn’t, this is a good opportunity to talk about what happened and give them a chance to explain their performance. 3. Still understand, enjoy, and have the capacity to perform their role? The employee’s perspective on this question is key. Ask if they still enjoy their job and feel they have the necessary tools and skills to succeed. If they don’t, chat about that! Similarly, you may find the team member wants to transition out of their role, either with your firm or outside of it. It’s best to ask about these things so you can be prepared and clear up misunderstandings.
Does the team member ...
1. Live out our core values in the workplace? This part of the conversation explores company culture. As a manager, do you think the employee lives and breathes your firm’s core values? Are they
If you follow this model, you AND your employee will leave the room feeling enlightened.
RESOURCE OF THE MONTH
FEATURED EPISODE From Our Newest Podcast, Center Stage
The Enneagram Test A Comprehensive Way to Learn About Yourself and Your Team
If you’re looking for more great resources to drive your business forward, take a look at this episode from our newest podcast, Center Stage . 018 – Succeeding on TikTok With @PortCityAttorney Brandon Pettijohn TikTok has exploded as a social media platform over the last year, which means it’s another opportunity for people and businesses to gain exposure. Does it fit within a law firm’s marketing strategy? It’s worked for some, including this week’s guest, Brandon Pettijohn, aka @PortCityAttorney. He has already amassed nearly 400,000 followers and has over 7 million likes on his posts, and he joins us this week to discuss what it takes to find TikTok success. If you want more referrals, better clients, and higher ROI on all your marketing, call us today at 800-406-7229 to schedule a consultation! Listen to this episode and find even more at
Communication is a big focus in our office. However, it’s not just what we communicate that’s important, but also how. One of the best ways to learn how to communicate with each other is being able to tailor your communication based on the other person’s personality. This is where the enneagram test comes in.
We’ve taken a deep dive into the enneagram at our office, and it has unlocked a much deeper understanding of who we all are, howwe see the world, and howwe can better communicate with each other. Even better, the enneagram is free to take, and several websites out there are dedicated to explaining each personality type and how to have personal and professional relationships with each of the other types. We used YourEnneagramCoach.com, but there are tons of other options for you. Take the test today and learn more about yourself and your team! Want more tools for your law firm? Visit SpotlightBranding.com/rotm
SpotlightBranding.com/centerstage and subscribe on Apple Podcasts, Pandora, Spotify, or over a dozen other platforms!
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THIS ISSUE INSIDE
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5 Reasons to Hire Overseas Staff Spotlight Branding Adds Podcast Production
Make Your Work-Life Balance Easy How to Get More Out of Your Staff’s Performance Reviews
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Resource of the Month: The Enneagram Test Podcast Special Guest Brandon Pettijohn How to Improve the Performance of Your Pay-Per-Click Ads
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Improve the Performance of Your Pay-Per-Click Ads With the Help of Quality Content
1. Pack your home page/landing page. Your pay-per-click ads should direct leads to your website or an offer-specific landing page. Once they get there, you can strategically use content to convince them to stay and convert. Embedded FAQ videos are ideal for this, as are testimonials, podcast snippets, and even blogs. Just be careful not to use too many links that will take visitors off your landing page. You want them to stay, not go! 2. Add a secondary conversion tool. If you’re running a Google Ads campaign, you probably ultimately want leads to schedule a consultation or fill out a contact form. We call this full-steam-ahead strategy “going for the jugular.” It’s a great thing to aim for, but if you go for the jugular exclusively, you’ll
miss out on warm leads that aren’t ready to convert. To capture those people, add a secondary conversion tool to your home or landing page. Offer visitors the option to sign up for your print or email newsletter, or give them a free resource (e.g., an exclusive PDF, podcast, or video) in exchange for an email address. That way, they don’t have to get all the way in bed with you, but you’ll still bring them into your firm’s Content Loop™ and closer to conversion. If you want to test these strategies but don’t have the content you need ready to go, reach out to our team today at SpotlightBranding.com/NL. We can help you develop content that will convert leads and keep them coming back.
More than 5% of all Google Ads circulating on the internet right now involve the legal industry. Many law firms spend thousands of dollars on pay-per-click advertising every year to get their firms noticed. Competition is stiff! If you’re a pay-per-click convert, you’re probably always on the hunt for strategies that will increase your conversion rate and boost your ad performance. One of those strategies is so simple it’s often ignored: content marketing. We’ve said it before and we’ll say it again: High-quality content makes all of your firm’s marketing work better! This includes pay-per- click ads. Here are two ways to make it happen.
More Referrals. Better Clients . Higher ROI.
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