Crushing Your Social Media Campaigns Chris Earley’s Book of the Month
As the digital world rapidly changes, consumers are shifting focus. Gone are the days where television and newspaper advertisements were enough to pull in customers. Now, businesses are tasked with having a presence on YouTube, Facebook, and Instagram while expanding their social media knowledge. In a world where Wendy’s has a personality on Twitter, the difference between a great business and one’s that scraping by can be found in their social media efforts. Gary Vaynerchuk compiled a comprehensive guide to dominating social media and promoting your unique brand in his 2009 bestselling book “Crush It!” Vaynerchuk empowers readers to reach for their full potential by outlining the influence of their personal brand on these digital platforms. Vaynerchuk expands his philosophy that a unique personal brand is crucial to entrepreneurial success online by offering greater in-depth knowledge in “Crushing It!” This sequel outlines utilizing social media for marketing success, breaking down the specifics of each platform to help any social media user develop their personal brand. Vaynerchuk uses his own personal expertise and fast-talking innovation to inspire and inform readers about tricks of the trade and clever nuances.
in expanding business operations and attracting new customers for entrepreneurs. His knowledge comes from his extensive work as VaynerMedia’s CEO and founder. The company frequently builds social media messages and voices for large name brands, such as GE, PepsiCo, and Hasbro.
I just finished listening to “Crushing It!”, and Vaynerchuk’s raw style
brought the concepts he was writing about down to a very real level. Whether you have never marketed on social media or you have been logging on since Myspace, I would highly suggest picking up Vaynerchuk’s latest book. He offers insight into the potential of digital marketing that every business owner needs to know. His accolades speak for themselves, but the book offers even greater insight to this ever-changing medium.
Vaynerchuk is a well-known author, investor, and business expert. With four New York Times bestsellers under his belt, Vaynerchuk frequently offers his expertise
Find Vaynerchuk’s book on Amazon.com, and pursue more of his books by searching for Gary Vaynerchuk on Goodreads.com.
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