Brand Logo
10
Visual Style Guide
Logo In Colors
Each brand logo has several color variations for use on different background types, tones, and colors. When in doubt, use the most legible version and color of the logo for the available background. For printed executions, special care should be given to ensure logo legibility on the final media or material used. MALB Blue is our primary color, but the full color logo should be used on light or complementary color backgrounds. If color is not an option for technical reasons, or if the brand colors do not provide enough contrast with other visual elements, use the black and white logo options. Do not use any color that is not specifically detailed in this guide. Color breakdowns are found on page 18 of this document.
Visual Execution
Metro Atlanta Land Bank
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