That being said, it is worth mention that the African market has a real potential in that two-thirds of Africans have a mobile phone (66%), compared to the 15% who have a bank account. It should also be remembered that three quarters of African villages have mobile phone coverage, while less than 30% have access by road. It is therefore easier to get in touch with villagers by phone than by road. This is why the mobile phone is today establishing itself as one of the key elements of financial inclusion in Africa. In fact, almost half of financial transactions in Kenya are carried out via mobile which constitutes a real opportunity for financial players, inclined to offer several new services dimensioned for the use of this instrument (micro insurance, opening of bank accounts, credits, etc.). However, Morocco should make more efforts to increase the number of start-ups, a vector of innovation in the financial sector. Figures show that this number is around 200 in the country against 2,500 in France and almost 15,000 in the United States. In my opinion, the public and the private sector have an interest in promoting the development of start-ups.
White Paper on innovation and technology at the service of finance
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