In Your Corner: stc Brings Access to a New Era of Boxing in Saudi Arabia through Netflix
The early years of sports broadcasting were a trying period for fans vying to seek the action of the game far from the ring. Amid the technical difficulties, grainy screens, and time lags, every fan’s commitment to the game was clear, even if the broadcast was not. Today, boxing fans are well accustomed to having a seamless viewing experience, no matter where they may be. Behind these ongoing advancements in technology, stc group has been in each boxing fan’s corner, working tirelessly to ensure that everyone can experience the action live from the ring, no matter where they may be. From deploying advanced network infrastructure around the region, to establishing stc tv, its own content broadcast platform and master aggregator in 2017, stc group has been making strides to ensure that all fans across a range of sports have access to the best possible broadcast. After signing a ten-year contract for TV and digital broadcasting and marketing sponsorships with the General Sport Authority and the Saudi Football Federation, stc tv took the position as the region’s most expansive sports broadcasters. When stc extended its partnership with Netflix in April 2026, it brought together two of the most powerful forces in connectivity and streaming. The move was a natural one. Netflix has become one of boxing’s most important broadcast partners, delivering some of the sport’s biggest nights to audiences that dwarf traditional pay-per- view numbers. Paul v. Tyson drew over 125 million viewers. Crawford v. Canelo pulled in 41 million. Paul v. Joshua attracted 33 million. The numbers speak for themselves: boxing fans have found their ringside seat on Netflix. And in every fan’s corner, stc group is ready to take that experience further.
The group’s partnership with Netflix reflects stc’s broader vision for what connectivity and content can deliver; a seamless, immersive experience build around the people watching. Whether it is a world title fight streamed live in 4K, or a documentary series that gives fans exclusive insights to the sport they love, stc is ensuring that Saudi boxing fans have access to the full experience. For stc’s Baity fiber customers, the partnership brings consolidated access to Netflix, built directly into their subscription; no extra steps, no separate sign-ups. The biggest fights in the world, delivered through one of the fastest home fiber networks in the Kingdom. The group’s investment in connectivity has been the foundation of this ambition. stc’s world-class fiber and 5G networks mean that witnessing all the action of a championship bout is no longer a luxury reserved for those with ringside tickets. With cutting-edge connectivity, a robust digital ecosystem, and strategic partnerships constantly raising the bar, stc has made that experience the standard. With more showstopping fights planned, Saudi Arabia’s position as a leader in boxing is only growing. As the Kingdom continues to attract the sport’s biggest names and most anticipated matchups, stc will be in the corner — making sure every fan feels ringside, wherever they are.
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