FROM EVERYDAY LIFE TO LUXURY: THE $350 MOVIE TICKET AND MORE
This month, we talked a little bit about how you shouldn’t be afraid to start a business right now and adapt to new consumer needs. This might make you think of Elite Adventure Tours in Los Angeles, a booming business that offers yacht rentals — costing nearly $15,000 a day — for a socially distanced summertime activity. However, there are other luxury services that are beginning to evolve, and many start with more humble experiences than a yacht. With so many activities being completely changed or even removed from our lives, there’s a market for luxury services that, in a pre-pandemic world, would’ve seemed totally ordinary. A popular pastime that many people miss is visits to their local nail salons, but the industry has adapted to meet those needs. While it varies from area to area, the normal price range for a deluxe manicure or pedicure is about $35–$55. Now, with apps like MySpa2Go, people can shop for at-home nail services, waxing, facials, makeup, eyelash extensions, haircuts, massages, and more (but the cost will include an insurance premium). Through the app, a deluxe manicure costs over $125.
Want to take a swim but don’t want to go to a public pool? Try a private one in someone’s backyard. Using the app Swimply, you can now rent a stranger’s pool for $45–$60 an hour, either for solo lap swimming or even a party. Furthermore. if your child is missing out on sports and P.E. at school, you might feel inclined to hire a private educator or coach for $50 an hour to teach them how to stay in shape. Maybe you miss the movies. For $350, you can rent out an entire auditorium at Moviehouse & Eatery, a luxury theater chain in Texas. While the chain is also offering regular movie tickets and enforcing social distancing, if you can pay for the whole room, you don’t have to take that risk. Although consumer needs have changed drastically since the pandemic hit, in other ways, they’ve stayed the same. Many Americans can’t help but miss their old, normal activities — some so much so that they are willing to pay more than double for them!
BACON AND EGG BREAKFAST PIZZA
INGREDIENTS
1 package premade pizza dough
4 slices bacon, cooked and crumbled 2 cups cheese of your choice, shredded
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2 tbsp olive oil, divided
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6 eggs
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2 tbsp water
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DIRECTIONS
1. Preheat oven to 400 F. Grease a 15x10x1-inch pan. Spread the dough evenly over the bottom of the pan and 1/2 inch up the sides. Prick it with a fork and brush with 1 tbsp oil. Bake until lightly browned, about 7–8 minutes. 2. In a nonstick skillet, heat the remaining oil on medium. In a bowl, whisk the eggs and water together. Add the mixture to the skillet and stir until thickened and no liquid egg remains.
3. Add the egg to the baked crust in an even layer. Sprinkle on the bacon and cheese, then bake 5–7 more minutes before serving.
Inspired by TasteOfHome.com
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