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Best practice frameworks
Open Statement
Frameworks will help you structure your message, find your way with a narrative, and adapt to the needs of your audience with confidence. Even a simple framework, shown here, can anchor your content. This can be used for a spontaneous presentation to a complex business case.
Backup Statements
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Call to Action
Wrap Up
Tips for a senior executive team
1. Give them what they asked for. 2. Summarise upfront. 3. Set expectations. 4. Create summary slides.
When populating your framework remember - context is everything – Rule no. 1 is know your audience.
A framework for a universal storytelling approach is the Audience, Benefit, Goal Framework.
Audience What do they care about? How do they like to receive information? Why are they listening to you? What is their level of focus, energy and openness?
We will deep dive into various storytelling techniques for engaging presentations in our Storytelling Group Coaching. Presenting involves working with groups and in every group you will have variations in how people like to receive information.
Benefit What is in it for them? How can your message matter for them? How can you maximise the upside and /or impact for your audience?
Goal What is the intent of the story? How do you want to make them feel? What thoughts do you want to elicit? What action do you want to provoke?
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