Communication for Influence 2023

P R E P A R E

17

Nancy Duarte is a presentation master with a the largest design firm in Silicon Valley, here’s a link to a 2 minute read on How to Present to Senior Executives. A proven framework for telling a business story very useful for structuring a presentation is McKinsey’s Situation-Complication-Resolution Framework.

The Situation-Complication- Resolution (SCR) Framework

This is a straightforward framework that can structure the most simple to the most complex of presentations. McKinsey used this to offer strategic advice on the United States Postal Service (USPS).

Situation

Resolution

But...

Therefore..

Complication

This 1 minute video explains it – so simply.

This longer (optional reading) details McKinsey’s work at USPS.

Made with FlippingBook Learn more on our blog