P E R S U A D E
47
How To Present to... Drivers
When preparing, ensure you are very clear on what the objective of your presentation is and be ready to state that at the start. For example, is your objective to:
• Influence and ask for a decision? • Inform or educate for their benefit? • Solve a problem?
When opening, thank them for their time and emphasise that your want to take as little of it as possible.
• State clearly what outcome you are trying to achieve from this moment.
Ensure you keep your presentation as succinct as possible and focus on the “big picture”.
• Do not “waffle” – be clear and concise. • Let them know that you have all the detail, if they’d like it after the presentation, but just give them the executive summary.
If using slides, use graphical data, summary tables, project plans (eg. Gantt Charts) or any other form of comparative data.
• Minimise the amount of words on slides. • Maximum of three bullet per slide, but don’t discuss every point in detail.
Don’t be put off by questions or objections from them during the presentation.
• Answer questions confidently and concisely if possible. • If you don’t have an answer, let them know you’ll get that information to them ASAP after the presentation and move on.
Use facts and evidence as much as possible.
If you use stories, get to the “so what” ASAP.
Made with FlippingBook Learn more on our blog