BEST TOURISM INITIATIVE* Recognising businesses that introduce new initiatives outside of their core business to attract visitors (intrastate, interstate and/or international) and will provide them with a unique . The new initiative must have been introduced within the previous 24-month period
BEST DRAUGHT BEER QUALITY* This award requires the following pre-requisite to enter – the venue must comply to AS5034 (installation and use of inert gases for beverage dispensing). JUDGING – 50% site inspection of back of house and cool room. 50% anonymous site inspection
JUDGING – 100% written submission
JUDGING ASSESSMENT CRITERIA CELLAR/KEG ROOM AND BEER SYSTEMS • Cool room cleanliness •
JUDGING ASSESSMENT CRITERIA •
Provide details of new initiative and reason(s) for introducing it Explain your core business, existing market and demographic and those being targeted using the new initiative • • Evidence of new initiative launch, use of media, social media or other campaigns to promote the initiative • Demonstrated commitment to excellence in customer service • Proven ability to attract high visitation and success in brand awareness and testimonials
Keg coupler, cellar boy, beer lines and tap cleanliness and functionality • Keg freshness – stock rotation/stored correctly
GLASS MANAGEMENT •
Glass cleanliness – glass washer cleanliness and correct chemicals used
BEER PRESENTATION •
Pouring technique
• In glass appearance – true to type (taste, aroma, texture) • In glass temperature – appropriate head on beer • Knowledge of correct beer pouring technique • Handling of glassware
BEST HOSPITALITY EXPERIENCE* (including tours, cooking schools, cellar door tours)
This category recognises a tourism initiative or product that is unique and adds value to the industry
BEST SPORTS BAR*
JUDGING – 50% Website, 50% anonymous site inspection Please note cost: Nominees in this category will be invoiced the cost of the tour experienced for the purpose of judging
Recognising excellence in venues with a specific emphasis on sport as a primary form of entertainment
JUDGING ASSESSMENT CRITERIA
JUDGING – 100% anonymous site inspection
Interaction or involvement with a local tourism authority/fraternity/organisation
•
JUDGING ASSESSMENT CRITERIA
Development of marketing strategy
• •
• Décor, design and ambience with clear indication to the theme of a sports bar • Facilities, lighting and music • Overall hygiene, cleanliness and safety • Integration of sporting vision • Effective promotion of events and in-house activities • Quality and variety of sporting artifacts • Participation with sporting teams and/or clubs • Betting facilities on offer • Selection, price, variety and quality of food and beverage options available • Friendly, courteous and well-presented staff • Support for RSA and RCG practices • Staff knowledge of sporting entertainment offered
Proof of marketing campaign
• Measure of popularity, testimonials, evidence of successful tours etc. • Administrative procedures for managing bookings and/or functions • Value for money and customer satisfaction • Appeals to domestic and international market • Ability to offer a variety of hospitality services • Originality, variety and presentation of food and/or beverage • Support of local produce • Willingness to engage/involvement with customers • Knowledge of product (i.e wine, environment, history and/or culture) • Staff knowledge of surroundings, tour operations etc. • Professional and outstanding customer service
Made with FlippingBook flipbook maker