Spotlight Branding was founded 10 years ago in Miami, Florida, and boy, how things have changed. We’ve come from a one-stop shop for any industry that wanted to work with us to one of the most respected legal marketing companies in the country. (Talk about the power of niching down!) We’ve gone from two founders to a team of more than a dozen employees. We moved our headquarters to Charlotte, North Carolina, and became a million-dollar company. Now, we can’t wait to see what the next 10 years will bring. But first — it’s time to party! We’ll be doing a lot of cool things to celebrate over the next few months, all surrounded by the biggest giveaway we’ve ever made: a $30,000 marketing makeover!
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A strategy session with our copywriting team, who will create a year’s worth of blog content for you
• A full video shoot •
A free email newsletter template Social media strategy review and account setup
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It’s Our 10th Birthday!
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Podcast strategy session and show build
Basically, you’re getting a full year’s worth of content and more in just a couple days. All for free. Entering the contest is easy, and there are multiple ways to do it!
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Having a free strategy call with us gets you one entry. If you decide to become a client, you get five more! Send us a referral, and you get one entry. If your referral becomes a client, you get five more!
WE’RE GIVING AWAY A $30,000
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MARKETING MAKEOVER
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Here’s what the lucky winner will get:
The drawing will happen at the start of 2022. What better way to start the new year than to get a full marketing makeover for your firm?! Visit SpotlightBranding.com/ makeover to enter.
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First-class airfare and transportation to our Charlotte-area office One-on-one consulting with our CEO, Marc Cerniglia
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3. They help our managers figure out the ideal traits for each position on the team. If someone is struggling in their role, we know their strengths aren’t a good fit for it, and if they’re excelling, we know the opposite. With that information in hand, we can test prospects in the hiring process and pick people who have the right strengths for each position.
What you can glean from those results tells you a lot about how you approach your work, how you work with others, how you work alone, and how you communicate. For example, someone who ranks high in terms of achievement will be more apt to take on projects and see them through, while someone who ranks high for inclusion might work better in groups and excel at motivating others. The Enneagram test (EnneagramInstitute.com) is even more comprehensive. It’s a true personality test (not just a strengths test) that uses Likert response scale questions to reveal how people function, respond, and see the world. There are nine “basic personality types’’ in the test that fall into three “centers” (Instinctive, Thinking, and Feeling), each with a dominant emotion and adjacent types called “wings.” It’s a really deep dive but incredibly helpful in the workplace. To truly leverage these tests, we compiled our team’s results into personality indexes that are displayed on their desks. The indexes show off their top 10 strengths and their Enneagram number. If you’re in the know, this transparency makes it easy to figure out their communication style so team members can collaborate effectively. If you’re having workflow hang ups at your firm, we’d definitely recommend giving CliftonStrengths and/or Enneagram a try. They just might turn you from a personality assessment skeptic into a superfan.
There are two tests we swear by: CliftonStrengths and Enneagram.
CliftonStrengths (Gallup.com/CliftonStrengths/) is a 177-question paired statement test. This means you’ll repeatedly choose from two sentences that could best describe you. At the end of the assessment, you’re given your personalized ranking based on CliftonStrengths’ 34 strengths that you embody, ranked from most to least. It also puts you in a “domain” — Executing, Influencing, Relationship Building, or Strategic.
–John Hinson
More Referrals. Better Clients . Higher ROI.
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