7 Foolproof Ways to Create Engaging Content
PART 1: THE ‘TOP 3’ METHOD
In our employee lounge at Spotlight Branding, we have several posters hanging on the wall. They’re not memes or our core values (those are elsewhere). They’re a series of seven prompts we use as jumping-off points to generate engaging, informative content for our clients. These prompts are some of our team’s success secrets. We’ve kept it under wraps for years, but now we’ve decided it’s just too good not to share. So, for the next seven newsletters, we’ll give you a rundown of one prompt from the list and explain how you can use it to create valuable marketing content. This month, we’re covering what we call “The Top 3 Method.” The Top 3 Method is pretty simple. To create an article based on it, all you need to do is choose a category in your legal niche (e.g., special needs trusts if you’re an estate planner, things to financially prepare for if
you’re a divorce lawyer) and come up with three things in that category.
Here are a few titles you might find on a “Top 3” article:
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The Top 3 Provisions You Must Include in Your Estate Plan 3 Things to Financially Prepare for in a Divorce
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3 Steps to Take After a Car Crash Use These 3 Methods to Avoid an IRS Audit
Once you have your three things, you just need to throw together an introductory paragraph, a paragraph about each thing, and a short conclusion to create a blog post or podcast script. Just make sure the things you’re ranking are relevant to your industry, your firm, or you personally (e.g., My Top 3 Restaurants in Houston) to build your expertise.
This prompt works well because you only have to think of one category, and the three things fall easily in place. It also gives you a built-in article structure of headings and subheadings that’s easy to read! To see “The Top 3 Method” in action, turn to Page 4.
Stay tuned next month for Part 2!
RESOURCE OF THE MONTH
FEATURED EPISODE From Our Newest Podcast, Center Stage
PERSONALIZE YOUR DIRECT MAIL REFERRALS WITH TOUCHNOTE
Every year, many law firm owners send out birthday and holiday cards to their current and past clients. And
If you’re looking for more great resources to drive your business forward, take a look at this episode from our newest podcast, Center Stage .
040 – “Perfecting the Hiring Process With Attorney Allison Williams”
while these cards are a nice gesture, most firms usually just grab the same card from a stack in their closet and sign their name. TouchNote gives you the opportunity to go above and beyond. How much more likely is it that a personalized, unique card will be read by the person who received it? How much more of an impact would it make in helping them remember who you are and how you help others? TouchNote allows you to send personalized cards without all the hassle of mailing everything out. Plus, TouchNote has thousands of unique card designs and personalization options to make your cards truly unique. Head over to TouchNote.com to check it out!
When it comes to hiring, many business owners waste hours sifting through hundreds of resumes hoping to find the best fit. In this episode, Attorney Allison Williams from Law Firm Mentor joins us to discuss how you can improve your hiring process so you can find the right fit for your business. If you want more referrals, better clients, and higher return on investment (ROI) on all your marketing, call us today at 800-406-7229 to schedule a consultation!
Listen to this episode and find even more at SpotlightBranding.com/centerstage and subscribe on Apple Podcasts, Pandora, Spotify, or over a dozen other platforms!
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