Flexo Market News - July 25th, 2016 Edition

An N.V. Publication FLEX

July 25, 2016

Vol. 18 No. 15

Market News

®

Serving The Flexographic Printing Industry In Print and Online at www.nvpublications.com

WestRock Study Shows Packaging’s Importance by Greg Kishbaugh F our years ago, WestRock launched its annual Packaging Matters study, which focuses on the impact of packaging

Third Generation Joins NV Team NV Publications President and

Publisher Tom Vi- lardi has an- nounced that his son, T.J. Vilardi, 26, has joined the NV team in the role of Webmas- ter/Social Media Coordinator. T.J. graduated from Towson Universi- ty in Towson, Maryland with a

on product satisfaction and consumer purchasing behavior. The study has, in the past, provided insight into key trends, such as online shopping and the importance of functionality. This year, WestRock also invited packaging design- ers, engineers, buyers and brand man- agers to share insights on why packaging matters and the direction they think the industry will go in the future. This year’s study shows that packaging can be the answer to the many chal- lenges facing brands, including safety, sustainability and retail experience. “More than a container,” the study con- cluded,“packaging has become a key ele- ment of the marketing mix, communicating a brand’s identity, values and promise to consumers at the point of sale and delivering throughout the product experience.”

T.J. Vilardi

degree in Business Marketing and has worked in the technology indus- try for the past four years. “I am excited to join NV Publica- tions as the Webmaster/Social Media Coordinator and more important, to follow in my grandfather's and fa- ther’s footsteps,” said the first third- generation member of the family to join the company.“I plan on bringing the same business integrity and mind- set that was passed down through the two previous generations of Vi- lardis. I’ve got my foot in the door and

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In regards to safety and sustainability, data show that investing in packaging is one of the most impactful actions a brand can take to improve consumer trust. As for improving satisfaction among consumers, the report suggests that safety, sustainability and the retail experience are three areas for opportunity. In terms of safety, packaging appears to be the single most (Cont’d on Page 6)

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