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How O2 Came to Be Page 1 Marketing to Newbies Featured Athlete: Kevin Schuetz Page 2 Affiliate Spotlight Retail 101 Page 3 Book Review: ‘Extreme Ownership’ Page 4

EXTREME OWNERSHIP: How U.S. Navy SEALs Lead and Win We’ve got a little book club here at O2. Each month, we’ll read a book designed to help us improve as people, leaders, and as a business. A few months ago, we read “Extreme Ownership” and loved it. Effective leadership is the most important key to success, and to say that “Extreme Ownership” will empower you as a

LAWS OF COMBAT Simplify, prioritize, and execute. Applied to a business setting, these combat strategies show how simplifying plans and organizing priorities will improve your operational efficiency. There’s not enough time in the day to do it all, so effective leaders must choose their battles wisely. SUSTAINING VICTORY To drive their point home, Willink and Babin provide a plan for how to implement and sustain the concepts of extreme ownership. They highlight the importance of decisiveness and show you how to create planning checklists that enable your team to operate like one fluid unit. “Extreme Ownership” differs from other leadership books by emphasizing that there can be no leadership where there is no team. Its main points revolve around the importance of teams, not just individuals. Leaders who embody extreme ownership don’t just take the blame for mistakes — they own them.

leader is an understatement. Jocko Willink and Leif Babin use their experiences as former U.S. Navy SEALs to provide a backdrop for their views on leadership. The book is divided into three main points and designed to make it as easy as possible for you to apply extreme ownership in your own life. We recommend it for any small business owner. WINNING THE WAR WITHIN Leaders are responsible for everything and everyone within their purview. Willink and Babin make the bold assertion that there are no bad teams, just bad leaders. Is there something not going the way you want it to? If you’re at the top, it starts with you! It may be a tough pill to swallow sometimes, but it’s always true.

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