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Heinz Ketchup and 57 That Many Varieties?
As you’re walking through your supermarket, you may see Heinz Ketchup and other Heinz products on the shelves. Have you ever noticed the “57” on the bottle? Does it mean there are 57 varieties of Heinz products? Why that number? Let’s take a trip down memory lane to find out. The Origins Henry John Heinz invented ketchup by adapting a Chinese recipe for a condiment called “Cat Sup.” This product was a thick sauce made from tomatoes, seasonings, and starch. Heinz marketed this mixture and began selling his creation to the public in 1876. But ketchup wasn’t the first thing he created. When Heinz was 25, he wanted to market his mother’s grated horseradish, so he decided to put the
product in clear jars to show its quality. The product became a success! This form of marketing had never been done before, so Heinz took advantage of it and began creating more products to sell in glass jars. Heinz became a fan favorite after selling and providing samples of his condiments at the Chicago World’s fair in 1893.
53 and 59, but he claimed they weren’t catchy enough. Then, he tried 57. It looked great on jars, so he decided to coin the “57 varieties” slogan in 1896. But there aren’t 57 varieties. Some people theorized that when he created the slogan, perhaps he sold 57 bottles, but he actually sold 60. The truth is that Heinz thought 57 sounded like a lucky number. Having 57 varieties was just a marketing tactic he used to attract customers, yet if you search how many varieties there actually are today, you’ll still see 57 as the answer. We may never know the actual number of varieties Heinz created. Either way, the number 57 is part of what keeps people coming back for more and has made Heinz the leading brand of ketchup in the United States.
The Number 57 Heinz wanted something more to attract customers, and he decided having a number on his jars would do the trick. So, he began picking random numbers to see what would be memorable. He tried
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