What if I told you that you could double the patients you get from online…without spending a DIME on advertising? Well…you can! All you need to do is improve your practice website.
Practice Marketing NEWSLETTER • MARCH 2024
Practice Marketing Newsletter
MARCH 2024
What if I told you that you could double the patients you get from online…without spending a DIME on advertising? Well… you can! All you need to do is improve your practice website.
HOW TO CONVERT MORE PATIENTS WITH YOUR WEBSITE
If your website isn’t converting visitors, that means you’re LOSING patients every day. So how do you convert more patients on your website? (Or…how do WE do it for our clients?) Here are a few simple tips…
YOUR CURRENT WEBSITE CONVERSION Stay with me here. I’m going to do a little math.
• Use imagery that shows patients who are back to full health
Let’s say 100 people visit your website each month. If your website is performing at the industry average, only 2 or 3 of those people will actually book an appointment . That’s called a “website conversion rate” of 2.5%. So in reality, you’re losing 97% of your website visitors. They drop off without taking action. If you want more new patients from your website, you don’t have to spend big money on advertising. You just need to focus on converting MORE of the people who already visit your website. Just imagine—if you just doubled your website conversion rate, you wouldn’t get 2-3 new patients a month—you’d get 4-6! That’s completely possible. At Practice Promotions, we’ve designed and built hundreds of websites for physical therapy, occupational therapy, chiropractic, and other medical clinics. And across all those clients, we currently convert 8% of website visitors to appointment requests. That’s 2-3x the industry average!
• Include patient testimonials and reviews on every single page
• Call patients to action with brightly-colored “Book An Appointment” buttons in the right-hand corner of the website • Make sure your website works fast and looks great on mobile phones FOCUS ON YOUR WEBSITE CONVERSION RATE If you want more patients, you need to focus on improving your website conversion rate! If you don’t take action, that means you’re okay with losing patients every day from your website. Are you okay with that? Be smart —Practice Promotions websites convert at double the industry average. Scan the QR Code below to view an Instant Video Demo of our website + digital marketing services.
See How A Practice Promotions Website Can Double Your Patients Online! Scan The Code Or Visit Our Website PracticePromotions.Net/Instant
How Practice Promotions’ Marketing System Works to FILL YOUR SCHEDULES Do you want to GROW your practice? Are you tired of LOSING patients to your competitors? Then you need to market direct-to-consumer. Practice Promotions has a proven, 3-step marketing system that has helped hundreds of clinic owners get more new patients, more freedom, and more profit in their practice.
HERE’S HOW IT WORKS:
ATTRACT NEW PATIENTS ONLINE
REACTIVATE PATIENTS & INCREASE REFERRALS
CONVERT PATIENTS WITH YOUR WEBSITE
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PATIENT PERFORMANCE WEBSITE converts website visitors to paying patients. On average, our websites convert 7% of visitors to patients. That’s 2x the industry average!
ENGAGE CONTENT SYSTEM with powerful email, blog, and social media marketing content
HIGH-RANK SEO SYSTEM attracts hundreds of new patients from online.
GOOGLE ADS PRO SYSTEM skyrockets you to the top of Google.
ANALYTICS LEAD DASHBOARD allows you to see your marketing results in real-time.
PRACTICE NEWSLETTER SYSTEM to reactivate past patients
Now Is the Time to Attract More New Patients Online! Visit Our Website at PracticePromotions.Net/Instant + Watch An Instant Video Demo!
PracticePromotions.Net/Instant
SEE HOW THESE SYSTEMS WORK BY WATCHING A FREE DEMO!
Understanding what hooks a website visitor’s attention—or “makes them stick” – can have a huge effect on the number of consultations you book, phone calls you receive, or email leads you gather. In other words… it can boost your website conversion rate! Let’s take a look at 10 “sticky” website features… A MEAN 6 KEY TIPS TO CAPTU
1 MAKE ONE CALL-TO-ACTION DOMINANT
Choose one clear “call to action” like “Book a Free Consultation” and repeat that on colorful buttons throughout your website.
2 FEATURE SOCIAL PROOF ON EVERY PAGE “Social proof” means anything that answers the question “why should I trust you?” The most common forms of social proof are patient reviews, industry awards, and partnerships.
IS YOUR WEBSITE WORKING?
Does your practice website convert enough visitors to patients? With one click, you want online visitors to understand your mission and services, believe in your expertise as the #1 clinic for care, and take action to book an appointment! The best practice websites both perform perfectly and are designed with the patient in mind. THE MOST POWERFUL PRACTICE WEBSITES FOR 2024
11.3 % CONVERSION RATE
KAIZEN PHYSICAL THERAPY
kaizenseattle.com
Kaizen Physical Therapy knew they wanted a website designer who understood physical therapy marketing—so they chose Practice Promotions, a company owned and founded by PTs! In 2023, their website converted 11.3% of visitors into patients. That’s 4x the industry average of 2.5%! PLUS, when they added Google Ads, they increased their annual patient visits from 4,102 to 6,131!
LET’S LOOK AT SOME EXAMPLES
IS YOUR WEBSITE CONVERTING ENOUGH VISITORS TO PATIENTS? SEE HOW A WEBSITE BY PRACTICE
N RIGHT HOOK. URE THE ATTENTION OF WEBSITE VISITORS
3 USE IMAGERY SHOWING SUCCESSFUL RESULTS
6 USE MOBILE-FRIENDLY FEATURES AND DESIGNS
Every image on your website should allow the visitor to picture themselves at the END of the journey—already feeling better. Show happy patients playing with their kids, succeeding in the gym, etc. SIMPLIFY YOUR WEBSITE HEADLINE Make sure your homepage has only 1 headline. Anatomix Physical Therapy has a great one: “Physical Therapy Sports and Recovery Programs.” 4 5 OFFER A CHANCE TO SUBSCRIBE Some visitors may not be ready to book an appointment. Instead, provide a chance to subscribe to a healthy tips newsletter or download an Ebook about relieving certain pain.
A majority of web traffic is now on mobile devices. If your site takes a long time to load, is hard to read, or has buttons or menus that don’t work on mobile devices those website visitors will leave before you can communicate a single word. ALL THAT TO SAY… Getting potential patients TO your website is important, but the key to a great website is focusing on what happens when they ARRIVE. Practice Promotions can 2x your clinic’s website conversion rate.
SCAN THE QR CODE to get a FREE Instant Demo of our Digital Marketing Services!
23.3 % CONVERSION RATE
7.2 % CONVERSION RATE
PROCLINIX SPORTS PHYSICAL THERAPY & CHIROPRACTIC
SOUTH COAST PHYSIOTHERAPY
southcoastphysiotherapy.ca
proclinix.com
WOW! South Coast’s website has a bright, streamlined look and feel that is easy to navigate. The large, friendly banner offers one clear option to book an appointment. In 2023, South Coast Physiotherapy’s website converted 23.3% of visitors to patients! That means they’re perform- ing 9x better than most practice websites! That high website conversion rate meant over 2000 new patient calls from their website in 2023.
A 6-location practice, ProClinix wanted a bold, powerful website that would highlight their unique specialities and attract athletes. In 2023, ProClinix’s website converted 7.2% of visitors to patients. Again, that’s 2x the industry average! When they added Google Ads with their website, their annual number of new patients jumped from 847 in 2021 to 1263 in 2022! Could you use 400 extra new patients?
SCAN THE CODE or Visit Our Website PracticePromotions.Net/Instant
E PROMOTIONS CAN DOUBLE YOUR NEW PATIENTS!
IF YOUR QUALITY OF CARE IS #1
IN YOUR AREA...
WHY ISN’T YOUR WEBSITE # 1?
Patients judge you based on your website. So if your website is slow, outdated, or low- performing, you are losing patients every day. But with a Practice Promotions website, you can convert 2x more visitors into patients. Then you’ll truly have the best website in your area.
SCAN THE QR CODE to Watch an Instant Video Demo of Our Powerful Marketing System!
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