Practice Marketing Newsletter
MARCH 2024
What if I told you that you could double the patients you get from online…without spending a DIME on advertising? Well… you can! All you need to do is improve your practice website.
HOW TO CONVERT MORE PATIENTS WITH YOUR WEBSITE
If your website isn’t converting visitors, that means you’re LOSING patients every day. So how do you convert more patients on your website? (Or…how do WE do it for our clients?) Here are a few simple tips…
YOUR CURRENT WEBSITE CONVERSION Stay with me here. I’m going to do a little math.
• Use imagery that shows patients who are back to full health
Let’s say 100 people visit your website each month. If your website is performing at the industry average, only 2 or 3 of those people will actually book an appointment . That’s called a “website conversion rate” of 2.5%. So in reality, you’re losing 97% of your website visitors. They drop off without taking action. If you want more new patients from your website, you don’t have to spend big money on advertising. You just need to focus on converting MORE of the people who already visit your website. Just imagine—if you just doubled your website conversion rate, you wouldn’t get 2-3 new patients a month—you’d get 4-6! That’s completely possible. At Practice Promotions, we’ve designed and built hundreds of websites for physical therapy, occupational therapy, chiropractic, and other medical clinics. And across all those clients, we currently convert 8% of website visitors to appointment requests. That’s 2-3x the industry average!
• Include patient testimonials and reviews on every single page
• Call patients to action with brightly-colored “Book An Appointment” buttons in the right-hand corner of the website • Make sure your website works fast and looks great on mobile phones FOCUS ON YOUR WEBSITE CONVERSION RATE If you want more patients, you need to focus on improving your website conversion rate! If you don’t take action, that means you’re okay with losing patients every day from your website. Are you okay with that? Be smart —Practice Promotions websites convert at double the industry average. Scan the QR Code below to view an Instant Video Demo of our website + digital marketing services.
See How A Practice Promotions Website Can Double Your Patients Online! Scan The Code Or Visit Our Website PracticePromotions.Net/Instant
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