Understanding what hooks a website visitor’s attention—or “makes them stick” – can have a huge effect on the number of consultations you book, phone calls you receive, or email leads you gather. In other words… it can boost your website conversion rate! Let’s take a look at 10 “sticky” website features… A MEAN 6 KEY TIPS TO CAPTU
1 MAKE ONE CALL-TO-ACTION DOMINANT
Choose one clear “call to action” like “Book a Free Consultation” and repeat that on colorful buttons throughout your website.
2 FEATURE SOCIAL PROOF ON EVERY PAGE “Social proof” means anything that answers the question “why should I trust you?” The most common forms of social proof are patient reviews, industry awards, and partnerships.
IS YOUR WEBSITE WORKING?
Does your practice website convert enough visitors to patients? With one click, you want online visitors to understand your mission and services, believe in your expertise as the #1 clinic for care, and take action to book an appointment! The best practice websites both perform perfectly and are designed with the patient in mind. THE MOST POWERFUL PRACTICE WEBSITES FOR 2024
11.3 % CONVERSION RATE
KAIZEN PHYSICAL THERAPY
kaizenseattle.com
Kaizen Physical Therapy knew they wanted a website designer who understood physical therapy marketing—so they chose Practice Promotions, a company owned and founded by PTs! In 2023, their website converted 11.3% of visitors into patients. That’s 4x the industry average of 2.5%! PLUS, when they added Google Ads, they increased their annual patient visits from 4,102 to 6,131!
LET’S LOOK AT SOME EXAMPLES
IS YOUR WEBSITE CONVERTING ENOUGH VISITORS TO PATIENTS? SEE HOW A WEBSITE BY PRACTICE
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