Practice Marketing Newsletter - March 2024

N RIGHT HOOK. URE THE ATTENTION OF WEBSITE VISITORS

3 USE IMAGERY SHOWING SUCCESSFUL RESULTS

6 USE MOBILE-FRIENDLY FEATURES AND DESIGNS

Every image on your website should allow the visitor to picture themselves at the END of the journey—already feeling better. Show happy patients playing with their kids, succeeding in the gym, etc. SIMPLIFY YOUR WEBSITE HEADLINE Make sure your homepage has only 1 headline. Anatomix Physical Therapy has a great one: “Physical Therapy Sports and Recovery Programs.” 4 5 OFFER A CHANCE TO SUBSCRIBE Some visitors may not be ready to book an appointment. Instead, provide a chance to subscribe to a healthy tips newsletter or download an Ebook about relieving certain pain.

A majority of web traffic is now on mobile devices. If your site takes a long time to load, is hard to read, or has buttons or menus that don’t work on mobile devices those website visitors will leave before you can communicate a single word. ALL THAT TO SAY… Getting potential patients TO your website is important, but the key to a great website is focusing on what happens when they ARRIVE. Practice Promotions can 2x your clinic’s website conversion rate.

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23.3 % CONVERSION RATE

7.2 % CONVERSION RATE

PROCLINIX SPORTS PHYSICAL THERAPY & CHIROPRACTIC

SOUTH COAST PHYSIOTHERAPY

southcoastphysiotherapy.ca

proclinix.com

WOW! South Coast’s website has a bright, streamlined look and feel that is easy to navigate. The large, friendly banner offers one clear option to book an appointment. In 2023, South Coast Physiotherapy’s website converted 23.3% of visitors to patients! That means they’re perform- ing 9x better than most practice websites! That high website conversion rate meant over 2000 new patient calls from their website in 2023.

A 6-location practice, ProClinix wanted a bold, powerful website that would highlight their unique specialities and attract athletes. In 2023, ProClinix’s website converted 7.2% of visitors to patients. Again, that’s 2x the industry average! When they added Google Ads with their website, their annual number of new patients jumped from 847 in 2021 to 1263 in 2022! Could you use 400 extra new patients?

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E PROMOTIONS CAN DOUBLE YOUR NEW PATIENTS!

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