Sustainability
Circular economy
We aim to create a more sustainable product portfolio by minimising environmental impact from the design stage onwards and encouraging individuals to adopt healthier and more sustainable lifestyles. Our VitrA Recycled Washbasin saves 5 kg of raw materials per unit and lowers global warming potential by 30%, earning recognition at the Green Good Design and ISO Green Transformation Awards 2024. Product responsibility
By adopting the circular economy as a core business strategy, we aim to optimise resource use in line with Eczacibaşi Group’s environmental policies and promote energy savings through sustainable products.
We successfully diverted 75,344 tons of recycled materials, such as cardboard, plastic, and metal, from landfills and reintegrated them into the production cycle.
At VitrA, we’re passionate about creating a healthier world, starting right from your bathroom
10 sustainability related R&D projects
€399,198 sustainabiIity-focused R&D budget
How do we do it?
Investing in our planet
Renewable energy installed capacity 12.5 MWp
413,488 MWh
Green electricity procurement 66,797 MWh
Picture this: our ceramic factory in Bozüyük, Turkey, now houses a state-of-the-art solar panel plant on its rooftop. This year alone, it’s set to produce an incredible 5.4 million kilowatts of clean, renewable energy. And that’s just the beginning! Our plans include expanding this solar initiative across 112,000 square metres, aiming to cover 37% of our electricity needs straight from solar power. But we don’t stop there. Our dedicated teams are hard at work, focusing on every aspect of our production journey. From innovating product packaging to significantly reducing water consumption, we’re committed to making a real impact. And you’re a crucial part of this journey towards a more sustainable future. Together, with every purchase you make, you’re contributing to a world where every step towards a greener tomorrow counts.
Total energy consumption
93 %
100 %
92 %
Share of renewable electricity consumed (procurement and own-generation)
Share of renewable electricity consumed in Turkey
Share of recycled waste
Join us in making a difference, one bathroom at a time
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