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In 2006, YETI Coolers was founded with a simple mis- sion: build the cooler you would use ever day if it existed. One that was built for the serious outdoor enthusiast rather than for the mass-discount retailers. One that could take the abuse they knew they would put it through out in the field and on the water. One that simply wouldn’t break. They decided early on that product innovation would come from necessity and firsthand experience – not from market research and data analysis. Today, YETI products perform when it matters most – whether that be an excursion into the remote Alaskan wilder- ness, chasing redfish on the Gulf coast, or just getting together with friends in the backyard or on the rodeo trail. Three-time world champion barrel racer Hailey Kinsel relies on YETI products whether at home or on the road. She specifically likes the YETI Rambler 10 oz tumbler and the Tun - dra 35 YETI cooler. “The YETI Rambler tumbler is my favorite coffee mug,” stated Kinsel. “I like the snap lid because I’m often outside in the barn during the morning coffee drinking hours and it keeps my coffee both hot and dirt free!” She also relies
on the Tundra 35 cool- er for herself and her horses. “I’ve had this cooler for a few years now, and it works just as good as new,” stated Kinsel. “I use it
20 WPRA NEWS AUGUST 2022
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