Tuesday, March 7, 2023 B3
Spring Newsletter
BUSINESS IMPROVEMENT COMMITTEE
We are all Main Street Charles City stakeholders if we are shoppers of, residents in, business owners of, employed in, property owners of, window shoppers in or movie goers in the Main Street Charles City district. Our Main Street has a direct impact on and is vital to the entire city and county. If you are looking to be a positive influence, are a forward thinker and cultivator of community, here is a place where you can make a difference. I feel Main Street Charles City is a place to foster excitement, partnerships and opportunity! If you have a passion for improving our district consider joining our Committee, or one of the other three Main Street Charles City Committees. It’s a great way to be part of something you can be proud of! Committee members include Jim Davis, Linda Tjaden, Dean Stewart, Tom Bock, Mike Scofield, Makaila Sloter, Evonne Neupert, Dean Andrews and me, Chair, Tami Vetter. You can also call or visit the Main Street Charles City office at 641-228- 2335 to inquire about options available through Main Street Charles City incentive programs.
owners and residents) as well as shoppers, visitors and others in the region was taken to determine their needs and perspective specific to the Main Street district. From that survey, strategies have been created for the Main Street Charles City board and Committees to continue to improve, grow and maintain our Main Street.
Tami Vetter Committee Chair
The Business Improvement Committee’s goal is to be a positive part of the retention, expansion, recruitment and development of the core of our city; the Main Street Charles City district. Creating a place where businesses can thrive, new businesses want to come and where all businesses support and educate each other through their past experiences, new learnings and joint efforts. I have a great passion for this organization and what it stands for, and I feel it’s a place to foster excitement, partnerships and opportunity. During the past year, as part of the larger goal of the organization, the Business Improvement Committee worked with the Iowa Department of Economic Development to conduct a Market Study and a Strategies Report. A survey of district stakeholders (businesses, property
Scan to see the report & strategy https://tinyurl.com/yjbeudew
The Business Improvement Committee is now working on a series of programs to offer informative and inspiring speakers to help stakeholders and other interested parties explore the importance of maintaining & strengthening our Main Street Charles City district through growth and development. The Committee is also working on toolkits and resources for those that may be looking to start a new business, grow or strengthen a current business, or begin succession planning as they move onto new endeavors.
ESRI Tapestry Segments were identified. These combine the “who” of lifestyle demography with the “where” of local geography to create distinct market segmentation
We want you to know: Through the Main Street Charles City Program (MSCC), the Business Improvement Committee facilitated a Market Survey. MSCC engaged community members, business people, and other stakeholders through a Consumer Survey, Business Survey, and public meeting to discuss the findings and what could be done in the way of business retention and recruitment. The report contains valuable information and is available for you to use.
MARKET DATA
3
of consumer survey participants made at least one online purchase or left Charles City to make a purchase. Find out - what did they buy?!
CONSUMER SURVEY DATA
89%
BUSINESS SURVEY DATA
of business survey participants say they transact sales through a website in addition to their brick and mortar.
35%
RETAIL GAPS & POTENTIAL OPPORTUNITIES
of those surveyed would visit downtown Charles City more often if there was a steakhouse. Find out what else they want!
51%
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