Research Magazine 2017

Solving the Mystery of Social Media for Small Business Ventures

Michael Serkedakis

Overview

Since beginning to teach in 2006, I have had frequent had anecdotal discussions with students concerning specific application of marketing principles and promotional techniques in entrepreneurial small enterprises in my marketing courses. Requests for marketing plans and integrated communications plans from students, friends, and students’ families were numerous. In 2010, I designed a course, MKTG 4666, Marketing for Small Ventures, to meet this need. Since then, I have conducted the class 12 times with 408 students, serving local clients in Kennesaw. Each received customized marketing plans, market studies and campaigns. The net gain for students is an opportunity to utilize their marketing education and skills to assist a real world, local business with marketing expertise and social media plans. The net gain for clients is help with marketing efforts at minimal cost and often, with new customers and increased business. Clients visited class and students visited the client’s site or future site. The City of Kennesaw has been involved with students and has been providing economic and demographic data.

14 | Business Engagement

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