- NBMBAA hasn’t put a system or structure in place to address the needs of its chapters, sponsors, and members or charted a plan for the next 10 years. - NBMBAA focuses a lot of its efforts and energy on planning and executing the conference every year. - NBMBAA rarely has time to plan the conference earlier in the year because the same staff is also doing annual programming for its chapters. - NBMBAA lacks a separate conference team to focus solely on the planning and execution of the conference year-round. - NBMBAA has never been able to get ahead of the annual conference. - NBMBAA has a process where there’s supposed to be a designated person who is connected to the chapters, but it’s not structured very well. - NBMBAA is a volunteer organization, which is a struggle. Most of NBMBAA’s Chapter Presidents are full-time employees with families and careers. - NBMBAA has “general” members who are not in a chapter and who don’t attend any events, and there’s not a lot that NBMBAA has to offer them. - NBMBAA’s “general” members want to have leadership development, home- ownership education, career coaching, and resume building, but these options are currently unavailable to them outside of a chapter. - NBMBAA does not have defined “Non-Member Offerings” and “Member Offerings” that are executed in every chapter. - Some NBMBAA Chapters are really small. Not all are as big as the chapters in cities like Atlanta and Chicago. The smaller chapters lack in offering some of the programming that bigger chapters offer. - NBMBAA needed a President/CEO with a vision for addressing these gaps, inconsistencies, and inefficiencies in the brand. • Do you think your customers see these gaps or inconsistencies in your brand? How do you think this has impacted their loyalty and desire to share your brand with others? - Yes. - The NBMBAA Chapters don’t feel connected to the national headquarters. - NBMBAA does surveys with its members and some of the feedback is that members don’t see the value of being a member other than the conference. - The NBMBAA “general” members who are not in a chapter and who don’t attend events are losing interest in being members because of this. - Some NMBAA Chapter Presidents aren’t as good at leadership which impacts their chapters directly. These chapters suffer as a result of this.
NATIONAL BLACK MBA ASSOCIATION ® BRAND AUDIT & ASSESSMENT
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