Doordrop Media
WHO’S LOOKING AT YOUR DOORDROPS? For each and every one of our doordrop media clients, we take an intelligent approach using insight and data analytics to pinpoint the most receptive audiences. Here though, we paint a rich broad-brush picture of the typical recipient group.
RETAIL
FMCG
PRATTS BOTTOM
LITTLE SNORING
PITY ME
FINANCE
CHARITY
54% MALE
46% FEMALE
TELECOMS
It’s not just because of where they reach, which is surprisingly wide…
Why are doordrops used by the most successful names…
…but also who can you reach: 26 million people every week
…across the biggest sectors
DISPATCHES
POINTLESS GARDENERS’ WORLD ELEMENTARY THE ONE SHOW
£565 BILLION
GUARDIAN TIMES METRO
The average family income is £63K… and their combined savings and investments total a massive amount
But what’s this audience like? Well they
They visit the cinema at least once a month, and they go to the Opera at least once a year.
… and they regularly read these newspapers.
particularly like these TV shows…
Seem quite affluent? You’d be right in thinking that. Doordrops reach 8 million ABC1 women every week… enough to fill Westfield London 6 times over.
And finally, when all the talk is mobile, it’s good to know that a third of all PayAsYouGo mobile users are exposed to doordrop media.
Waitrose or Lidl is where they do their main weekly shop, but they also order online from Tesco or Sainsburys’…
…and they regularly visit their High Street favourites
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Whistl Magazine • Winter 2015
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