Watches since 1989
Travel Gear since 1999
Nenad Mlinarevic, Swiss Chef and brand ambassador for household and professional knives
2005 Acquisition of the long-standing Swiss knife and watch manufacturer Wenger SA in Delémont. Victorinox still operates the Wenger brand, focusing on watches and travel gear items. 2007 Carl Elsener IV takes over the company management and further expands Victorinox as a global multi-product brand. Establishment of Victorinox Swiss Army Fragrance AG. 2008 Opening of the first European Victorinox flagship store in London. 2011 Opening of the Swiss Knife Valley Visitor Center in Brunnen, Switzerland. 2013 Integration of the Wenger knife business into the Victorinox brand. 2014 Acquisition of the travel gear business from the previous licensee and establishment of the new business unit, Victorinox Travel Gear AG. Opening of the Victorinox flagship store in the heart of Zürich’s city center. 2016 Victorinox constructed the Watch Competence Centre in Delémont, Switzerland, expanding its operations with a dedicated team with unique watchmaking experience. Wenger brand relaunches focusing on quality for entry price point watches and travelgear. 2017 Production of 500-millionth Original Swiss Army Knife TM . Discontinuation of Apparel to focus on the core product categories. 2018 Karl Elsener I is commemorated on the 100th anniversary of his passing with a special silver memorial medal issued by the Swiss mint. The SwissChamp XAVT is featured at the Victoria and Albert Museum’s Design Society in Shenzhen, China. 2020 Opening of the new European distribution centre in Seewen, Switzerland. With the acquisition of Zena Swiss AG Victorinox strengthens its household cutlery offering. 2022 125 th Anniversary of the "Original Swiss Officer’s and Sports Knife". 2024 Victorinox launches new website easing shopping experience and underlining its premium positioning.
Fragrances since 2007
2022: 125 Years SAK Anniversary
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