1 Dating the letters indicates to the reader that this is not old mail. It hasn’t been “hanging out” forever. This encourages a current, action-oriented state of mind. 2 This indicates that I am in the area in which the property is located, which often is important to sellers. 3 Most of your sellers will not be interested in listing their home. The may have issues they don’t want to fix, for example. This lets them know up front I am not trying to list their property. 4 It’s always good to include something from the recent news, especially if that news is positive. We used to include a negative observation from the news, such as “home prices are about to head downward,” and the response was negative. Positivity works better in this scenario. 5 This line never changes because it identifies the letter every time. It also deals with one of the biggest issues sellers face: concerns about paying commissions, closing costs, and other fees. We tell them from the middle of the page that they will not have to deal with these issues. 6 We use this verbiage to set ourselves apart. Without directly stating it, “with us” implies that you will have this issue with other investors, but not if you work with us. 7 It’s important to include the note about not having to travel because many people do not realize they do not have to attend the closing in person. Going through the process establishes credibility and helps the seller feel secure about working with us because they are not depending on me to write a personal check but instead expecting a wire from our title company.
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DATE Separate your first line from the rest of the letter. Since you don’t have a business heading, that simple first line emphasizes the individuality of the correspondence.
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I’m attempting to reach the person that owns the property here in XYZ County, FL.
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We’re not real estate agents. My partner and I are local real estate investors here in ABC CITY wanting to make you an ALL CASH offer for your property… if you are in the market to sell. Many financial experts are saying home prices are at their highest right now, so NOW might be the best time to lock in your profit. We pay you CASH, we pay all the closing costs and expenses associated with the sale, you never pay for anything. There is no long drawn out process when dealing with us. We make all the arrangements once we agree on a price that works for both of us. With us, you don’t need to provide a copy of your deed/title. You never have to travel anywhere since we can close the transac- tion by FedEx and our title company will wire our funds directly to your bank. We work hard to find only those properties we know we want to buy. Other investors will use a shot-gun approach and then walk away when they later find out it’s not in their buy- ing criteria. We have already research your property and we only buy in specific subdivi- sions … and your property is in one of those subdivisions we buy in. We are one of the largest buyers of these kinds of properties in the county. We hope to be hearing from you shortly. And if you aren’t ready to sell now, keep our number for a later time. We’ve been buying property just like yours for over X years and can make the process very easy for you. 5 6 No Commissions – No Closing Costs – No Survey - No Hidden Fees
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Sincerely,
John Alexander 555-555-5555
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8 The “shotgun method” involves papering a huge area with print mailings. This tells them that we already know we are interested in their property and, as we have done before, emphasizes that working with us is different and better. 9 This type of distinguishing statement is important, but make sure your statement is true for you. As you grow in your real estate business, you will have more things that you can include in your letter that other investors cannot. When you have
this advantage, use it. It’s not an ego game, but instead about helping the seller feel comfortable and motivated about working with you. 10 If you have been in real estate for multiple years, then this is a good thing to include. Five or more is excellent. If you have been in the business one year or less, leave it out. 11 Always keep your name and number the same. I do not include a website or email. Sellers willing to email are not yet motivated enough,
and websites allow for distractions. If a seller likes what they read and is motivated, then they will call. Those are the leads I want. •
JohnAlexander is an active real estate investor
of over 30-years and a best-selling author who has trained tens of thousands of real estate investors nationally since 1994. His latest books published this year are "Living Trusts for Real Estate Investors" and "Flipping High-End Homes Using Lease- Options and Leases." Learnmore at JohnAlexander.com.
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