Mortgage Marketing Animals Issue 1

‘I’M ALREADY PREAPPROVED’ SCRIPTS WITH SCOTT

The following script was first developed by one of our coaches, Michael Mann, and recently posted by Pinky Shah (Freedom Member), and she enjoyed great success with it. “I’m already preapproved …” “Hey, that’s great that you’ve taken the first step. Congratulations! My job as a Realtor is to look out for your best interest as the buyer and as the client. You see, you as a buyer have the right to choose whomever you want for a mortgage. However, over the past few years, the mortgage industry has changed drastically. I’ve had some really horrible settlements with lenders I don’t know. (Give an example here.) “I felt horrible for my clients because I couldn’t control the transaction. I couldn’t pick up the phone, and I couldn’t tell the loan officer to get this done because these clients need a place to live. I felt really bad for them. You can choose whomever you would like for your mortgage. However, I’d like you to talk to [insert LO name] mortgage team, because I have direct access to them and do a lot of business with [insert LO name] team. She’s never left my clients or me at the closing table. She guarantees that she closes on time. In fact, we often have a clear to close way in advance, and she typically sends the wire a day in advance. No other lender in the area does that. She is very prompt and proactive in updating you. “That’s why I work with [insert LO name]. I urge you to have a conversation with her team. If you don’t work with [insert LO name] and her team and you choose to work with [other lender], quite frankly, you’re going to be on your own when it comes to getting a mortgage. I couldn’t help that family I mentioned to you. There was nothing I could do, and I felt helpless. Do you want me to have [insert LO name] team give you a call and at least have a conversation with her? “[Insert LO name] lives here in our community and has a great reputation to protect. If something goes wrong, there’s someone to be held accountable. If you’re working with someone out of Indiana, they don’t care. It doesn’t matter to them. This gal is vested in the community. She’s right here. I can call her up and say, ‘Hey, you better get this done or you’re not getting any more of my business.’ Quite frankly, I have a little bit of control over [insert LO name] and the mortgage team.”

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