FROM FACEBOOK MESSENGER MORTGAGE LEADS AND DEALS
Did you hear about the company that raised $20 million in investment capital without even having a website? The name of the company is Threads, and their entire business model is selling luxury goods to consumers via instant messaging and bots.
We show ads to those people inside their news feed, on news sites they are reading, and inside their instant messaging apps. The ads are designed to repel the low-quality tire kickers and attract new borrowers who want to get approved for a loan. The basic offer is “Use our brand-newmortgage bot to find out howmuch you qualify for and at what rate.” When an interested prospect sees the ad and clicks the call-to-action button, a new Facebook messenger chat window pops up on their phone, and the bot starts engaging them with questions and guiding them through the application process. They give us information on how much they are looking to borrow, how soon they are looking to close their loan, what their credit score is, whether they are working with another lender, and so on … They give us all this information before we ask them to opt-in and give us their contact information! This has become an incredible new way to automatically qualify your Facebook leads! We have put together a fantastic training that gives you a demo of the bot and shows you how to build your own for your mortgage business. Check it out and get to work! chatbotsformortgageleads.com We’re looking forward to sharing with you next time!
The basic concept is that people join a conversation with an automated bot, tell it what brands and items they are shopping for, and the bot will instant-message them links to buy what they are looking for. Get this: The average order cost is over $4,000! Yep, the future of commerce is here, and it is all about instant gratification and instant messaging. We are now at the forefront of using this technology to help mortgage consumers connect with mortgage lenders. Think of it like a short-form loan application that you used to take over the phone with a new lead. Now the conversation happens over Facebook (and Instagram) instant messages, and the entire process is automated! Here are the basics of how the process works: We use Facebook and Instagram to target people who are spending time researching real estate,mortgage rates, etc. (Stay tuned for future articles on how to get fantastic quality traffic.)
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