Speakeasy Marketing February 2019

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BEWARE: AVVO, GOOGLE & FB ARE NOT YOUR FRIENDS THE REASON EMPLOYEES ARE QUITTING IN DROVES

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THE MOST IMPORTANT JOB ATTORNEY MARKETING LESSONS FROM A DOCTOR? SCORE MORE TOP-SHELF CLIENTS FAST?

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SCORE MORE TOP-SHELF CLIENTS FAST? Recently, Richard Jacobs was on the phone with one of our attorney clients. He’s in criminal defense and DUI, and he was sharing some “new” marketing strategies he’d learned somewhere. It turns out they were powerful strategies (when used correctly). However, for some reason, they weren’t working too well. He was getting plenty of calls, but most were duds. So he and Richard uncovered three problem areas and brainstormed three solutions.

ATTORNEY MARKETING LESSONS FROM A DOCTOR? You know, it’s interesting. Some of the very best insights and

marketing strategies come from talking to professionals outside of the legal world. Case in point:

We recently recorded an interview with Dr. Jonathan Kaplan, a plastic surgeon, and he shared a unique pricing strategy he uses to retain more patients.

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