... continued from Page 3
For example, if you bend over backward for customers but burn out your team, you’ll have employee turnover problems that get expensive fast. If you only optimize for profit, customers feel squeezed, and you get churn. If you never reinvest in the business, it becomes stale, and with how fast the world is changing, that is the last thing you want. If you ignore ownership, the business doesn’t turn a profit, or at least not a good one, and it will either be sold or closed down. I use this mental checklist all the time: “Which master is this decision serving? Which one haven’t we served in a while? How close to a win-win can we get?” The lesson: Sustainable business success requires balance across all four stakeholders, not optimization for one. Next month, I’ll share lessons 9–15, including the three mistakes that cost me the most money and the one system that generates more ROI than everything else combined. If any of these first eight lessons hit home, email me at Shaun.Buck@newsletterpro.com and let me know which one. I read every response.
The lesson: Stay consistently in front of your customers, at a minimum of once a month. They won’t think you’re annoying; they’ll think you care. And customers who feel cared for tend not to leave. 8. Every business has 4 masters. Over the years, I’ve learned that every decision in business really answers to four “masters”: your customers, your employees, the business itself, and the ownership. The catch? You can’t please all four equally with every decision. But if you consistently sacrifice one of them, that relationship will eventually fail.
–Shaun
P.S. You’re likely getting this around Christmas or the New Year, so from my family to yours, Merry Christmas and Happy New Year! And if you want to make 2026 your best year for customer retention and revenue growth, let’s talk. Reply to this email or call (208) 297-5700 to schedule a time.
4
NewsletterPro.com
Building Relationships to Help Small Businesses Succeed.
208.297.5700
Made with FlippingBook Ebook Creator