Signature / Website 349 1%
Inhouse / Facebook 129 0%
TRO / Email 4492 8% bing / organic 1081 2%
NationalEclipse / Banner 133 0% facebook.com / referral 255 1% pinterest.com / referral 395 1%
TRO / Banner 1172 2%
google / organic 6735 13%
Northstar / Email 671 1% yahoo / organic 339 1%
Source
Inhouse / Email 6633 12%
(direct) / (none) 31051 58%
(direct) / (none) TRO / Banner yahoo / organic
Inhouse / Email bing / organic
google / organic
TRO / Email
Signature / Website facebook.com / referral
Northstar / Email
NationalEclipse / Banner
pinterest.com / referral
Traffic Acquisition Channels – Definitions & Differences
Direct : Traffic from users who arrive at the website without a detectable source.
• User types of the website URL directly into the browser • Bookmarked links • Links from PDFs, Word documents, or some mobile apps • Missing or broken tracking parameters
Direct traffic usually reflects brand awareness, returning users, or offline marketing impact.
Organic Search : Traffic from users who arrive via unpaid search engine results (e.g., Google, Bing).
Google search results
•
Bing, Yahoo, or other search engines
•
SEO-driven visits
•
Organic Search reflects the effectiveness of SEO and content strategy and long-term discoverability.
Referral : Traffic coming from links on other websites (excluding search engines and social platforms).
Travel blogs or partner websites
•
Online directories
•
Press articles
•
Backlinks from industry websites
•
Referral traffic indicates external website visibility, partnerships, and backlink strength.
Unassigned : Traffic that Google Analytics cannot categorize into a defined channel.
Landing Page The first page a user visits during a session is the entry point or starting page. (Top 15)
Marketing Activities | 2025 | P a g e | 10
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