Steps/Action Items
• Double Down on High-Performing Regions and Destinations Increase focus on Turkey, Europe (Italy, France, Croatia), and Egypt, as these destinations consistently drive the highest traffic and engagement. Prioritize them for new itineraries, refreshed landing pages, and integrated email + website campaigns to maximize ROI. • Expanding SEO to Reduce Channel Dependency Invest in destination-based SEO content (guides, itineraries, seasonal pages) to grow Organic Search beyond 17%. This will reduce reliance on Direct and Email traffic and capture new demand earlier in the planning cycle. • Refresh Package and Campaign Content Introduce new angles for top packages (themes, experiences, seasonal hooks) to avoid content fatigue. For lower-performing destinations, shift from hard promotion to inspirational and educational content to build interest before conversion. • Optimize Landing Pages for Conversion Given the high desktop usage, enhance landing pages with clearer value propositions, stronger CTAs, and better internal linking from campaigns and emails. Focus on turning growing traffic into inquiries and bookings. • Leverage Email Traffic More Strategically On-Site Since Email is a major traffic driver, ensuring email campaigns link to dedicated, campaign- specific landing pages, not generic package pages, to improve engagement depth and conversion. • Build Supporting Channels Gradually Strengthen Referral and Organic Social through partnerships, consortia visibility, and selective paid amplification for top destinations, using proven packages as entry points.
Marketing Activities | 2025 | P a g e | 20
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