Key Observations
Overall, the SEO performance in 2025 demonstrates a mature, well-executed strategy with strong technical health, growing first-page visibility, and excellent results for priority destinations, particularly Egypt . The early adoption of AI-focused SEO , combined with image and video optimization, positions the website well for 2026. • Strong Technical SEO Foundation The website is technically well-optimized, with the majority of pages properly indexed and consistently crawled by search engines. Brand-related search results are especially strong, displaying rich SERP features such as sitelinks, structured results, and fully functional CTAs (Call, Directions, Website, Share). This confirms a solid baseline for visibility, usability, and conversion readiness • Keyword Portfolio Has Become More Focused and Higher Quality Total indexed keywords decreased from 2,565 in 2024 to 1,258 in 2025, but this reflects improved keyword quality rather than a decline. There is a notable shift from low-ranking keywords (positions 21–100) into positions 4–10, which increased significantly (from 88 to 137). This indicates better relevance, content alignment, and ranking efficiency • Egypt SEO Strategy Delivered Excellent Results Focused optimization starting mid-2025 produced strong outcomes, with 45+ Egypt-related keywords and long-tail variations ranking on page one by December. Several high-intent keywords rank in top positions (1–10), including competitive travel terms. The Egypt Solar Eclipse 2027 content also achieved strong visibility, confirming the value of timely, event-driven SEO strategies • Broad Long-Tail Keyword Coverage Across Destinations The website ranks for approximately 1,300 keywords and long-tail queries, many in the top 10, covering destinations. This demonstrates strong topical authority and the effectiveness of destination-specific content • Early Success in AI-Driven Search Optimization Initial optimization for AI-led search experiences (AI Overviews, contextual answers, semantic relevance) has already begun to show positive results after only two months. The report confirms progress in structured content, contextual relevance, and machine-readable clarity, which is critical as search behavior continues shifting toward AI-generated answers • Images and Videos Are Contributing to Organic Visibility Image optimization efforts are paying off, with many visuals now appearing in Google Image Search. Video content is also increasingly visible in Google video results and carousels, supported by social media video usage. This expands organic reach beyond traditional text-based rankings and strengthens brand presence across multiple SERP features • Branded Search Visibility Is Very Strong Branded keywords (including “Central Holidays”) return multiple indexed pages and videos, occupying significant SERP real estate. This protects brand authority, improves trust signals, and ensures control over high-intent branded searches
Marketing Activities | 2025 | P a g e | 37
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