Steps/Action Items
The key way of moving forward is to scale successful destination-focused strategies, push high-ranking keywords into top positions, and deepen AI-ready content to maintain visibility across an increasingly dynamic search landscape. • Push Keywords from Positions 4–10 into Top 3 Prioritize optimization for keywords already ranking on the first page, especially those in positions 4–10. Targeted on-page improvements, internal linking, schema enhancements, and content refreshes can yield fast ranking gains and higher click-through rates. • Replicate the Egypt SEO Model Across Other Destinations Apply the same focused, long-tail-driven SEO strategy used for Egypt to other high-potential destinations such as Turkey, Italy, France, and Greece. This includes destination hubs, supporting
articles, FAQs, and event-driven content. • Expand AI-Optimized Content at Scale Accelerate AI-first SEO efforts by:
o Adding structured FAQs and “Things to Know” sections o Strengthening entity relationships (destinations, experiences, itineraries) o Publishing concise, authoritative answers optimized for AI Overviews
This will improve visibility in non-traditional SERP elements.
• Continue Building Image & Video SEO Assets Standardize image optimization (alt text, compression, schema) and expand video usage on destination and package pages. Videos should be optimized with transcripts, structured data, and a clear topical focus to increase inclusion in video carousels. • Strengthen Non-Branded Organic Growth While branded SEO is strong, future growth should focus on non-branded, high-intent travel keywords to capture new users earlier in the planning journey. This supports long-term acquisition beyond existing brand awareness. • Align SEO with Website Conversion Goals As rankings and visibility improve, ensure SEO landing pages are optimized for conversion with clear CTAs, strong value propositions, and internal pathways to packages and inquiries.
Marketing Activities | 2025 | P a g e | 38
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