Email Marketing Email marketing performance in 2025 showed strong visibility and engagement across all destinations, with Europe and the Middle East emerging as the highest-performing regions. Turkey, UAE, and select European destinations generated the strongest click-through rates, while other regions present clear optimization opportunities to improve conversion. 92 Product Emails sent.
Insights by Regions & Destinations
No. of Emails
Avg Open
% of Open
Avg Click
% of Click
Destination
MULTI-DESTINATION
22 14 11 10
2,211 2,192 2,296 2,103 2,213 2,082 1,938 1,903 2,145 2,331 2,222 2,531 1,739 2,278
38% 40% 40% 39% 37% 37% 37% 45% 39% 41% 39% 40% 40% 45%
87
1.5% 2.6% 1.9% 2.0% 1.2% 1.1% 1.4% 4.5% 2.9% 2.7% 1.4% 2.3% 1.2% 0.9%
EUROPE
139 103 103
ITALY
EGYPT
AFRICA & WEST ASIA
9 7 5 5 2 2 2 1 1 1
70 56 71 86
LATIN AMERICA
GREECE TURKEY
UAE
165 138
CROATIA
PERU
77
FRANCE
146
COSTA RICA
51 43
SOUTH AFRICA
Multi-Destination
• Largest volume (22 emails) • Solid 38% open rate • Moderate 1.5% CTR • Indicates broad interest but diluted intent compared to single-destination campaigns
Europe (Including Italy, Greece, France, Croatia)
• Consistently strong across all metrics • Italy and France showed high opens with stable CTR • Croatia outperformed expectations with high engagement efficiency • Europe remains a core high-performing region
Middle East (Turkey, UAE, Egypt)
• Best-performing region overall • Turkey clearly stands out as the top engagement destination • UAE showed strong transactional intent • Egypt maintained a stable and reliable engagement
Marketing Activities | 2025 | P a g e | 3
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