Paid / Boosting Recommendations (Critical for Growth)
Why Paid Support Is Important
Organic reach alone is no longer sufficient for consistent growth on social platforms. Algorithms prioritize paid-supported content, especially for reaching new audiences. Paid boosting allows the brand to:
• Expand reach beyond existing followers • Accelerate follower growth • Amplify best-performing content • Improve long-term organic performance through higher engagement signals
Recommended Paid Strategy & Plan
The plan prioritizes follower growth campaigns to steadily build the audience base, boosting top- performing posts and Reels to maximize reach and engagement, and retargeting engaged users and website visitors to strengthen brand recall and consideration.
1. Boost High-Performing Organic Posts (Low Cost, High Impact) 2. Follower Growth Campaigns (Always-On) 3. Destination Awareness Campaigns 4. Retargeting for Engagement
Suggested Monthly Budget
A recommended starting budget of $900–$1,200 per month allows for effective testing and scalable growth without over-commitment. This budget will be allocated as follows:
• ~40% toward follower growth campaigns • ~40% toward boosting high-performing organic posts • ~20% toward retargeting engaged users
Budgets can be increased gradually based on performance, with a focus on key efficiency measures such as cost per follower and engagement rate. While paid social advertising is not primarily intended as a direct conversion or ROI-driven channel, it plays a critical role in sustaining long-term social media growth, as organic reach alone is no longer sufficient to consistently reach new audiences. By amplifying content that is already performing well, paid support accelerates follower growth, strengthens engagement signals, and improves overall organic visibility, ensuring continued presence and relevance. Most importantly, paid activity helps reinforce brand visibility and credibility, demonstrating to social media audiences that Central Holidays is active, relevant, and consistently present, which is essential for awareness, trust, and long-term brand positioning.
Marketing Activities | 2025 | P a g e | 44
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