2025 Marketing Report

Other Activities

In-House Webinars

Live webinars play a strategic role beyond short-term metrics. They help educate agents on products, itineraries, and differentiators, which directly supports sales confidence and reduces friction during the selling process. By positioning Central Holidays as a knowledgeable and supportive partner, webinars strengthen trust, loyalty, and long-term collaboration with agents. Webinars also serve as a scalable relationship-building channel, allowing direct engagement with dozens of agents at once, something that would otherwise require significant one-on-one effort. The live format enables real-time questions, objections, and clarifications, which improves product understanding and increases the likelihood that agents will actively promote Central Holidays’ offerings. Additionally, webinars reinforce brand presence and authority by consistently showing agents that Central Holidays is active, accessible, and investing in their success. Even agents who do not attend live are exposed to the messaging, recordings, and follow-up materials, extending the impact beyond the session itself.

Sign-up rate

Live Attendees

Show up rate

Webinar Title

Webinar Date

Visitors Registrants

Experience Italy with Central Holidays Grow Your Business with Groups

Wednesday, 22 Oct

109

72

66%

25

35%

Wednesday, 5 Nov Wednesday, 19 Nov Wednesday, 3 Dec

181 148

56 37 38

31% 25% 62%

27 17 16

48% 46% 42%

Egypt & Beyond

Experience Latin America

61

Exploring the World’s Most Iconic Waterways

Wednesday, 17 Dec

45

33

73%

13

39%

Total

544 109

236

98 20

Average

47

52%

42%

80

72

70

56

60

50

38

37

40

33

27

25

30

17

16

20

13

10

0

Experience Italy with Central Holidays

Grow Your Business with Groups

Egypt & Beyond

Experience Latin America Exploring the World’s Most Iconic Waterways

Registrants

Live attendees

Marketing Activities | 2025 | P a g e | 45

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