Show up rate
Experience Italy with Central Holidays 35%
Exploring the World’s Most Iconic Waterways 39%
Grow Your Business with Groups 48%
Experience Latin America 42%
Egypt & Beyond 46%
Key Observations
The webinar results show strong agent intent once registered, with sign-up rates reaching as high as 73%, indicating that webinars are an effective educational and engagement tool. Destination-focused and experience-driven topics such as Experience Italy and Exploring the World’s Iconic Waterways achieved the highest sign-up rates, demonstrating that agents respond best to clearly positioned, inspirational, and product-specific content. Webinars with broader or more business-oriented themes attracted higher visitor volumes but lower sign-up rates, suggesting strong initial interest but weaker commitment at the registration stage. Live attendance rates ranging between 35% and 48% are healthy for B2B webinars, confirming that nearly half of registered agents value live interaction, product clarity, and direct access to the Central Holidays team. Overall, the data highlights a clear distinction between reach and relevance: highly targeted topics drive better conversion, while broader themes expand awareness but require stronger value messaging to convert interest into participation.
Next Steps/Action Items
Future webinars should prioritize destination-led and experience-based topics, as these consistently drive higher registration intent. Broader educational or business-focused webinars should be repositioned with clearer, benefit-driven messaging that explicitly explains how the session will help agents sell more effectively. Webinars should be integrated more closely into sales enablement by aligning topics with priority destinations and current campaigns, ensuring agents can immediately apply what they learn. Finally, maintaining a consistent webinar schedule will reinforce Central Holidays’ role as a trusted partner, supporting long-term agent engagement, product confidence, and downstream sales performance.
Marketing Activities | 2025 | P a g e | 46
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