Report Summary
The 2025 marketing performance demonstrates a strong recovery and positive momentum in the second half of the year, with measurable growth across website traffic, SEO visibility, email engagement, phone inquiries, social media engagement, content expansion, and early-stage LiveChat adoption. The organization successfully strengthened brand presence, awareness, and engagement, particularly in priority destinations such as Turkey, Europe, and Egypt. Website performance improved meaningfully in H2, confirming that marketing, content, and SEO initiatives were effective in driving visibility and attracting new users. SEO showed a mature and scalable foundation, with strong branded visibility, growing non-branded rankings, and exceptional results for Egypt-focused keywords and long-tail content. Email marketing achieved a major improvement in open rates, reflecting better targeting and subject-line strategy, although click-through and downstream conversions require optimization. Social media delivered strong organic engagement and reach growth with zero paid spend, proving content relevance but also revealing the natural ceiling of organic-only strategies. Phone call tracking confirmed that organic search and strategic partnerships drive high-intent conversions, validating SEO investments. Live webinars and educational initiatives reinforced Central Holidays’ role as a trusted partner, while LiveChat—recently launched—showed promising engagement levels that require more time and structure to convert into leads. Overall, 2025 was a year of awareness, engagement, and foundation building. The opportunity for 2026 is to convert this demand into measurable leads, new client acquisition, and revenue, while modernizing platforms and scaling what already works.
Key highlights:
• Strong H2 growth in website traffic and engagement • Solid SEO authority and long-tail expansion • High email open rates and stable phone demand • Strong organic social engagement without paid support • Early success in content, webinars, and LiveChat adoption
Marketing Activities | 2025 | P a g e | 59
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