Suggested Actions for 2026
1. Launch Paid Social Media Advertising (Critical Growth Lever) Organic social success in 2025 proves content relevance, but paid social is now essential to: • Reach new audiences consistently • Accelerate follower growth • Support destination awareness and retargeting Paid social should focus on: • Always-on awareness and follower growth • Destination-led video campaigns • Retargeting website visitors and engaged users
2. Systematically Increase Google Reviews (Brand + SEO Impact) Google reviews are no longer optional. They directly impact:
• Brand credibility and trust • Click-through rates in search • Local and branded SEO visibility A structured review-generation process should be implemented across sales, post-booking, and partner touchpoints to ensure steady review growth and freshness. 3. Proactively Outreach New Clients & Agencies 2026 should include a dedicated new-client acquisition program, not just engagement with existing partners. This includes: • Targeted outreach campaigns • Educational webinars for non-clients • Social and email prospecting The goal is to grow the database with new agencies and buyers, not only re-engage existing ones. 4. Website Redesign & Technical Upgrade (High Priority) The website must be upgraded both visually and technically to: • Improve user experience and conversion flow • Support AI-driven search, structured data, and SEO requirements • Improve speed, performance, and maintainability This upgrade should be conversion-focused, guiding users clearly from inspiration to inquiry, while aligning with modern SEO and performance standards. 5. Expand the Egypt SEO Model Across Key Destinations The Egypt SEO success provides a proven framework that should be replicated for: • Turkey • Italy
• France • Greece
Marketing Activities | 2025 | P a g e | 60
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