This includes destination hubs, long-tail articles, FAQs, internal linking, and multimedia optimization to dominate more SERP features and AI-driven results.
6. Continuing and Scale In-House Webinars (Strategic Enablement Priority) In-house webinars should remain a core part of the 2026 marketing strategy, as they have proven effective in educating agents, strengthening relationships, and positioning Central Holidays as a knowledgeable and supportive partner. This initiative should focus on: • Destination-led and product-focused webinars for high-performing markets (Turkey, Europe, Egypt) • Educational sessions that help agents sell more effectively and confidently • Webinars designed to introduce Central Holidays to new agencies and prospects • CRM-integrated follow-ups to nurture engagement and track downstream impact By formalizing webinars as a recurring, CRM-connected channel and repurposing content across email, website, and social media. 7. Turn LiveChat Into a Lead Qualification Engine LiveChat should be continued and enhanced by: • Integrating with the Elastic CRM to eliminate manual work • Automatically capturing potential leads • Supporting follow-ups and conversion tracking LiveChat is a conversion-assist channel, and results should be evaluated over a longer cycle (3–6 months).
Mostafa ElSherif
January 5 th , 2025
Marketing Activities | 2025 | P a g e | 61
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